Tutorial: Navigating the Black Box Dashboard

Black Box provides multiple ways to conduct product research. Let’s start by reviewing the Black Box dashboard and its core features.

1. Access Black Box by hovering over the Products tab and then selecting "black box" under the Product & Keyword Research section.

2. Black Box features seven tabs:

• Products (default): Find the best-selling product based on the most innovative filters, helping you choose potential products to sell.
• Keywords: Get popular keywords by setting different filters. Choosing the right keywords can help you find the right product. 
• ABA (Amazon Brand Analytics) Top Search Terms: Dive into top-performing ASINs, compare click shares and conversion rates, and uncover fresh product opportunities by leveraging elite keyword insights.
• Competitors: Check competitors; core data such as competitor sales, market, brand, seller, or listings.
• Niche: Find a segment of a larger market that can be defined by your unique keyword.
• Product Targeting: Optimize your product targeting by checking different sources: Frequently Bought Together, Amazon Suggestion, and Customer Also Bought.
• Elite Analytics: Upload up to 2000 rows of Black Box Keywords, Amazon Brand Analytics Report, My List Keywords, or your own curated list to reveal key Helium 10 metrics to identify new opportunities per month.

3. For this article, we'll cover the Products tab. While using Black Box for research, you'll notice that you can toggle between Simple and Advanced in the top-right corner. 

• Simple is very straightforward and asks you to select a marketplace, 1-3 categories, Price Range, Product Size, Competitors, and Monthly Revenue.

• If you're looking for maximum control over the research, you can toggle to Advanced. This gives you several filters to choose from and the power to fine-tune your research.

4. Make sure you are researching the correct marketplace. Product searches are relevant to the specific country in which you are marketing your products. Shopping habits and the words associated with specific products vary by country, even within the U.S., Canada, and the U.K., where English is the predominant language. It's important, if you're selling the same product in multiple countries, to conduct searches for each country separately, as variations in local language usage can skew or confuse search results. 

5. Product searches can be narrowed to search specific, available ungated Amazon Categories. 

Advanced Filters

Once you've selected the marketplace and category, let's go over the filters and see if they can help you narrow your research. 

Product Filters:

• Review Count
• Review Rating
• Best Seller Rank (BSR)
• Listing Age
• Shipping Size
• Weight
• Fulfillment
• Number of Images
• Variation Count
• Title Keywords
• Exclude Title Keywords
• Product Identifiers

Competitor Filters

• Number of Sellers
• Exact Brand Search
• Exclude Brands
• Exact Seller Search
• Exclude Seller
• Exact Seller Country/Region
• Exclude Seller Country/Region

Sales Filters

• Price
• Price Change %
• Parent Level Revenue
• ASIN Revenue
• Parent Level Sales
• ASIN Sales
• Sales Change %
• Sales Year over Year
• Best Sales Month
• Sales to Reviews Ratio

Results

Search results are displayed in a table format. Each column contains key performance and listing metrics, including product category, brand, seller(s), fulfillment method, size tier, listing images, variation count, weight and dimensions, storage fees, time on Amazon, price, sales, revenue, and average customer rating.