Black Box Pro Training Video: How to Find Competitors for Any Amazon Product

Why This Is Important & How It Can Make You Money

When researching a new niche on Amazon, it’s crucial to understand the competitive landscape. Identifying the key players in your market helps you analyze their strategies, keyword rankings, and overall performance. This knowledge allows you to optimize your own product listings, improve marketing strategies, and even find potential products to target in advertising campaigns.

Step-by-Step Guide to Finding Competitors

1. Access the Competitor Research Tool

Using a competitor research tool, you can enter the ASIN of any existing product to discover other products ranking for similar keywords. This method helps you identify direct and indirect competitors in your niche.

2. Enter an ASIN for Analysis

• Choose a product with an established sales history.

• Avoid brand-new listings with no ranking or sales data.

• Enter the ASIN into the competitor research tool and initiate the search.

3. Analyze the Competitor List

Once the search is complete, you’ll receive a list of competing products ranked based on keyword similarity. The tool calculates how closely each product ranks for the same keywords as the initial ASIN. The most relevant competitors will appear at the top of the list.

• High-ranking competitors: These products share the most keyword similarities with the ASIN you entered.

• Unexpected competitors: Some products, such as alternative designs or adjacent categories, may rank for the same keywords, providing insights into broader market trends.

For example, if you enter an ASIN for a coffin shelf, you may find that bat shelves or spider web shelves also rank for similar keywords, indicating potential cross-market competition.

4. Use Data for Keyword Research

Once you’ve identified competitors, the next step is keyword research. By analyzing competitor rankings, you can:

• Discover high-performing keywords.

• Identify gaps in keyword targeting.

• Optimize your own listing based on what’s working for others.

5. Leverage Competitor Insights for PPC Campaigns

Another effective way to use this data is for advertising. You can target competitor products in Sponsored Display or Sponsored Product campaigns by:

• Filtering for competitors with low review counts (e.g., under 50 reviews) to find weaker competition.

• Selecting products with higher prices than yours, making your product appear as the better deal.

• Running product-targeting campaigns to place your ads directly on competitor product pages.

Final Thoughts

Understanding your competition is crucial to succeeding on Amazon. By analyzing the top competing products for a given ASIN, you gain valuable insights into keyword performance, market gaps, and advertising opportunities. Whether optimizing your listing or launching an advertising campaign, competitor research is an essential step in growing your Amazon business.