Black Box Video: How to Search and Filter Amazon Brand Analytics Keywords

Understanding which keywords are driving sales in your niche is critical for success on Amazon. By analyzing Amazon Brand Analytics (ABA) keywords, you can identify hidden keyword opportunities and gain insights into your competitors’ strategies. This can help you optimize your product listing, improve your ad campaigns, and uncover untapped markets—giving you a competitive edge and driving more sales.

Step-by-Step Guide to Searching and Filtering ABA Keywords

1. Access the ABA Top Search Terms Tool

To begin, use the Amazon Brand Analytics Top Search Terms tool. This feature allows you to search for keywords associated with specific products, brands, or search terms.

2. Search by ASIN

Enter an ASIN (Amazon Standard Identification Number) into the tool. This can be:

• Your product’s ASIN to analyze your own keyword performance.
• A competitor’s ASIN to uncover which keywords are driving sales for them.

3. Review Key Metrics

Once you enter the ASIN, the tool will display:

• Top Keywords where the product ranks in the top three clicks.
• Conversion Share showing the percentage of sales each product captured for a given keyword.

This insight shows where your competitor is outperforming you and highlights areas for improvement.

4. Search by Keyword

Alternatively, you can search by entering a keyword. Filter these results using criteria such as:

• Minimum Search Volume to focus on high-traffic keywords.
• Conversion Trends to identify seasonal or growing demand.

5. Combine Amazon Data with Additional Insights

One advantage of using this tool is that it combines Amazon’s official Brand Analytics data with unique insights. These additional data points include:

• Search Volume Trends to track keyword popularity over time.
• Title Density to identify keywords with low competition.
• Estimated Sales to evaluate revenue potential.

This extra layer of analysis helps you pinpoint actionable opportunities and fine-tune your keyword strategy.

Applications of ABA Keyword Analysis

1. Optimize Your Listing
   Identify keywords your competitors are ranking for and ensure they’re included in your listing. 

2. Target Relevant Keywords for Advertising
   Focus your ad campaigns on high-performing keywords where you’re currently underperforming. 

3. Discover Hidden Opportunities
   By analyzing broader terms and filtering for long-tail keywords, you can uncover search terms with lower competition but high buyer intent.

Final Thoughts

Using the Amazon Brand Analytics Top Search Terms tool allows you to make data-driven decisions by combining Amazon’s official keyword data with additional insights. Whether you’re looking to optimize your listing, target your competitors’ strengths, or find untapped keyword opportunities, this approach will help you stay ahead in your niche and grow your sales.