How Do I Install and Navigate the Chrome Extension? An Introduction and Overview

With the Helium 10 Chrome extension, find your next winning product and scale your business more efficiently. Dive deep into Amazon and Walmart marketplace data to assess competition, demand, opportunity, and more. This article details how to download and install the Helium 10 Chrome extension and how to best utilize it to your advantage.



With the Helium 10 Chrome extension, gain insights into a product's profits, FBA fees, review data, inventory, and more, all while browsing on Amazon. This is the most used Chrome extension for Amazon sellers in the world. The Helium 10 Chrome extension is trusted by over 1,000,000 FBA and Walmart sellers.

Downloading and Installing the Chrome Extension

1. Go to This link takes you directly to the Chrome extension download page in the Google Chrome Web Store.

2. Click on the Add to Chrome button.

3. Click on the Add extension button.

4. You will see a confirmation message display once you’ve successfully added the Chrome extension.


5. Click on the Chrome extension drop-down menu and select the Helium 10 extension to activate it. 


6. If you aren’t logged in to Helium 10, you will get a prompt asking you to log in or sign up.

7. After you are logged in, be sure to check the settings and customize them to your liking. To access your settings, click on the gear icon in the Chrome extension menu.

8. In order to activate the full functionality of the Chrome extension, make sure to enable the extension on all sites. To do this, click on the extension icon, click on the three vertical dots next to Helium 10, click on This can read and change site data, and finally, click on On all sites. This will enable the extension to work on,, and



Navigating the Chrome Extension


What Can the Helium 10 Chrome Extension Be Used For?

Within the Helium 10 Chrome Extension, there are multiple useful tools that can be used directly on your browser. The tools include Xray, which can be used to analyze product sales performance and details and retrieve top sales-driving organic keywords. The Chrome extension also includes an ASIN grabber to easily extract ASINs from any Amazon page, the Profitability Calculator to calculate potential per-unit profit and margins, Inventory Levels to check inventories for all sellers and review insights to extract reviews for buyer sentiment analysis.

Without even opening the extension from the toolbar, you’ll immediately see new product information displayed on the search results and product pages.

Amazon Search Results Pages

The Chrome extension works on Amazon search pages. The first thing to notice is the Helium 10 widgets, which will seamlessly appear on every Amazon listing. These widgets introduce or link to additional data so users can begin to evaluate the strength of any given listing on the Amazon marketplace instantly.

Some of the additional product data shown on the search results page includes each product’s Best Seller Ranking (BSR), variations, fulfillment method, and how many sellers are selling it on Amazon. The following graphic shows the additional product data that is displayed above each product on an Amazon search page when the Helium 10 Chrome extension is active.

When you open the Chrome extension drop-down window from the extension icon in the toolbar, you can run Xray and ASIN Grabber while on a search results page. The other tools are grayed out because they only work on product pages.


Xray is one of our most popular tools for product research. For detailed instructions on how to use Xray, review this article. Xray works on Amazon search results, product, and best sellers pages. In addition to Amazon, Xray also works on

Xray gives you access to valuable data, including:

    • Sales figures
    • Estimated FBA fees
    • Review count
    • Number of active sellers
    • Fulfillment method
    • BSR

To use Xray, click the Helium 10 Chrome extension icon, then click on Xray.

The top-level data displays an average of the data for all the products listed in the chart. This data can be reviewed, and edited down to only the relevant products and then downloaded for further analysis.

To edit your list, select the checkboxes next to the items you would like to remove and then click on the Delete button to remove them.

To do more research using this list, select the checkboxes next to the items you would like to look into and then select Run Cerebro. This will load the results in Cerebro to display the top-performing keywords for these products.

Within the Xray window, users can also click on the Find Suppliers on Alibaba button to extend their research seamlessly to find similar products available for sourcing from



Demand Analyzer

For a deeper dive into the Demand Analyzer tool, review this article. Alternatively, you can use the Chrome extension on to analyze product demand. To accomplish this, go to, perform a product search, click on the Helium 10 Chrome extension icon, and select Analyze Product Demand on Amazon.

Enter your search term and then click See analysis.


This will display a lot of useful research data like search volume, number of competing products, and revenue.


ASIN Grabber

ASIN Grabber offers data from the first several pages of the search results. The advantage of using this tool is that users can quickly scan, identify, and download ASINs for advanced research inside Black Box, or to use in a PPC campaign. For more details on ASIN Grabber, review this article.

To use this tool, run a search on Amazon, click on the Helium 10 Chrome extension icon, and then select ASIN Grabber

ASIN Grabber will display a lot of useful data including Price, BSR, Ratings, and Review Count. The data at the top is an average for each metric, excluding sponsored listings.

Amazon Product Pages

All of the tools in the Helium 10 Chrome extension are available to use on Amazon product pages. When you click on the Helium 10 Chrome extension icon, you will notice all of the tools are available and none are grayed out like they were on the search results page.

Product Page Widgets

You will notice several widgets that add useful data seamlessly on the Amazon product page. 

At the top of each product page, a summary will display the Listing Health Score, 30-Day Sales, FBA Fee, and a Variations Count. You can expand the View More menu to show more useful data on the product. Selecting + Track Competitor will add the product to your competitor's tab in Insights Dashboard

Below the product images, a graph will display the Sales Rank and pricing information. You can adjust the timeline displayed by selecting your preference just above the graph.


Below the graph, is a calculator widget to help your research with projected revenue and sales estimates.


ASIN Grabber

One of the popular reasons users like to run ASIN Grabber on a product page is to capture data about who is competing and advertising head-to-head with a specific product.

Users can collect data on products rated 4 Stars And Above, Sponsored Products, and/or Frequently Bought Together products. ASIN Grabber conveniently sorts them in the Origin column. In this window, users can edit the list, copy/paste the ASINs, Run Cerebro on selected products, or Export the data.

Profitability Calculator

The Profitability Calculator allows for quick financial assessments of a product’s earning potential. Profitability Calculator pulls information from the listing and gives you an interactive set of fields to enter your data. For more details on the Profitability Calculator, review this article.

Want to see how different dimensions will affect shipping costs? Plug it in and see for yourself.


Inventory Levels

Inventory Levels show you how many units are in stock for a given seller. This information can help sellers determine how many different sellers stock the product, and whether any of them are running out of stock, which could be a good time to push ads and try to capture the Buy Box. For more details on Inventory Levels, review this article.

Review Insights

Gone are the days of manually searching through endless pages of reviews. Review Insights allows you to download reviews and reveal the most common phrases that appear in all reviews. For more details on Review Insights, review this article.

The Helium 10 Chrome extension is the perfect place to start your journey and learn the tools that will take your brand to the next level.

Why Is My Helium 10 Chrome Extension Not Working?

The most common reason your Helium 10 Chrome Extension is not working is due to needing a software update, whether that be updating the Chrome extension or your Chrome browser. If both of those are up-to-date, check out this article for additional troubleshooting options!




Create a Free Helium 10 Account Today!

 Start with the free extension: Download the Helium 10 Chrome Extension.

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