How Do I Set Up and Navigate Xray?


Xray is one of the most popular software tools in the Helium 10 suite. This tutorial features the depth of product research data that Xray displays following a simple Amazon search.

1. Log into your Helium 10 account and open Amazon using the Chrome browser.


2. Before you start, you’ll want to manage your settings. Click on the Helium 10 icon in the toolbar, and then click on the Settings cog.


3. In the Settings window, select your default options for what you want displayed, as well as which Success Score, multi or two factor, you want Xray to display. This setting determines the criteria for a top level analysis of the top 10 products that Xray displays from a search. The two factor success score asks you to choose the minimum revenue and the minimum number of reviews. To learn more about the Success Score, multi vs. two factor, check out this article.


4. The two factor Success Score then prompts Xray to identify the number of products ranked in the top 10 that meet your two conditions. When your settings are chosen, click the Save button.


5. Back on Amazon, search for a product using the Amazon search field. Xray works on search results pages, best seller and product pages. Let’s review the types of data displayed by Xray on a search results page.


6. Once the search results load, open the extension from the toolbar, and click on Xray.


7. When you are on an Amazon search results page, and run Xray, the extension opens a window containing relevant product research data about the top products appearing in the search.


8. You will also see the success score in the top right corner of the window. These numbers are based on the criteria entered in the Settings window. Xray, in this case, is reporting that half of the top 10 products meet the set revenue criteria, and six of the top ten products have fewer than the selected number of reviews.


9. The Related Keywords linked text opens a list of all the long-tail keywords Amazon includes in its autocomplete suggestions based on the keyword originally entered into the search field. Xray shows the keywords’ Search Volumes and historical search volume (click on the graph to see a keyword’s search history). Xray also provides feedback on demand and competition in the Niche Insight column for the products that meet your success score criteria. Keywords with High Demand and Low Competition represent a missed opportunity that a savvy seller may capitalize on.


10. The top level data shows the searched terms’ organic search volume for the last 30 days, along with total and average revenue, average BSR and average number of reviews for all of the products included in the results. To see how many products are part of the data, check the numbers displayed under the success score.


11. To see the history of the Search Volume over a longer period of time, click on the graph image next to the total Search Volume to open the search history. You can change the span of time by clicking on the links at the top of the window.


12. Below the top level data, the first column displays the rank for each product.


13. The second column allows you to select specific ASINs to then delete them or run a keyword search on the product(s). Check out other videos to learn about running a keyword search using Xray.


14. The third column has an action pin that allows you to add a product to your Helium 10 My List.


15. The next couple of columns show the product image, the product title and the ASIN. The SP label lets you know that the product is currently running a Sponsored Product campaign, which may be increasing the likelihood of its appearance on the list. Hovering over the ASIN also brings up a larger image with the complete title, price and number of customer ratings.


16. The copy icon next to the ASIN allows you to quickly copy the number so that you don’t have to try to highlight and capture it with a mouse.


17. Additional columns display each product’s brand, price, monthly sales, estimated monthly revenue, BSR, FBA fees, number of active sellers, the star ratings, the review count and the review velocity for the past 30 days, who holds the Buy Box, the product’s primary category, size tier, type of fulfillment, dimensions, weight, and, if available, the date when the listing was first created.

18. The Sales Graph column also lets you open and review the historical sales for a specific product. Just click on the graph and a pop-up window will allow you to track the estimated daily sales and the weekly trends.


To learn more about how to use Xray for product research, check out the other Xray PRO Training videos and articles. 


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 Start with the free extension: Download the Helium 10 Chrome Extension.

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