Now that you’ve learned how to grow your business using your Insights Dashboard, let’s learn about the data being displayed in the graphs. This article covers the following topics:

• Revenue
• Top Products
• Advertising

Revenue

The Revenue tab displays your key financial metrics. Your chosen metrics will be represented by different colors on the graph corresponding to the icon next to the metric.

Select Choose Metrics, and you can select to display or hide the following metrics:

• Gross Revenue
• Profit Margin
• Net Profit
• Orders
• Units Sold
• Refund Amount
• Refund Quantity
• PPC Spend
• ACoS (Advertising Cost of Sales)
• TACoS (Total Advertising Cost of Sales)
• RoAS (Return on Ad Spend)

Selecting the drop-down calendar menu lets you choose the timeframe of the data displayed on the graphs.

The solid lines are for the current period, and the dotted lines display the previous period so you can compare your data. Toggling the Comparison button to off removes the dotted lines representing the previous period.

Events can be toggled on or off and will display any alerts or notes you manually added for that day.

Adding a note helps you annotate an event, business decision, or something else you want to remember.

Events are represented by blue dots on the graph. To view the events, hover over the blue dot. [RF1] 

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Top Products

The Top Products tab displays data for your top 5 products. Your ASINs will be represented by different colors on the graph corresponding to the icon next to the product’s image.

You can choose to display revenue, units sold, or refunds for your top products by selecting the tab for the metrics you want.

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Advertising

The Advertising tab displays your key advertising metrics. For detailed content on advertising with Adtomic, review this article. Your chosen metrics will be represented by different colors on the graph corresponding to the icon next to the metric.

Select Choose Metrics, and you can select to display or hide the following metrics:

• Gross Revenue
• Profit Margin
• Net Profit
• Orders
• Units Sold
• Refund Amount
• Refund Quantity
• PPC Spend
• ACoS
• TACoS
• RoAS

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Now that we’ve learned more about the Insight Dashboard graphs, let’s take a deeper dive into the My Products section.