To use Adtomic, you must connect your PPC tokens to your Helium 10 Account.
While you do not need to have your Amazon Seller Token connected to your Helium 10 Account to use Adtomic, specific functions of the platform will not work without it. For example, the Products window will not show your products, and the Adtomic will not be able to display your total sales, nor the corresponding TACoS, or Total Advertising Cost of Sale. This data and its calculations are drawn from Helium 10's Profits tool, which requires the Seller Token to collect this information for your account.
If you don't want to be able to see your products or TACoS in Adtomic, you can still set up and manage your campaigns without issue; however, we recommend that you connect both your Seller and PPC tokens to your account.
To connect your Seller and PPC tokens to your Helium 10 account, visit our How Do I Connect My Helium 10 Account to My Professional Amazon Seller Account? article.
Note: You can only link one Amazon PPC token to your Helium 10 account for Adtomic. If you have multiple Amazon Seller Accounts you wish to link to Adtomic, please visit our How Do I Manage Multiple Amazon Accounts in One Helium 10 Adtomic Account? article for instructions on how to connect multiple Amazon PPC tokens to a single Helium 10 account.
This article covers the following topics:
Once you have connected your PPC token to access Adtomic, you have two options on how to access Adtomic:
- Visit Adtomic.Helium10.com
- Clicking Adtomic on the top menu bar when logged in to your Helium 10 account.
To enable an account and profile in Adtomic so that you can access all features of Adtomic, follow these steps:
1. Access Adtomic using one of the two methods listed under Accessing Adtomic.
Note: This brings you to the Adtomic Dashboard by default.
2. Click on your current account and marketplace towards the top-right of the Adtomic Dashboard.
3. Click on the gear icon on the top-right of the drop-down that appears.
4. Click the toggle to the left of the account and marketplace you wish to enable.
- Blue and to the right means enabled
- Grey and to the left means disabled
Note: Any account enabled here counts towards billable PPC spend.
Once you have accessed Adtomic, you will be taken immediately to the Adtomic Dashboard page, which shows a high-level overview of the selected account’s PPC metrics. You can choose the current account selected at the top-right of the Adtomic Dashboard page and any of your other linked accounts.
There is also a gear icon to enable specific accounts and profiles into all of Adtomic’s features. Profiles that are not enabled will only be allowed to view the Adtomic Dashboard and Analytics pages. Note that any enabled accounts and profiles count towards the Adtomic ad spend thresholds. Additionally, at the top-right of your Adtomic Dashboard page, you can select your date range (or lookback window).
The Adtomic Dashboard is one of the many pages of Adtomic. To access all of the different Adtomic pages, hover your mouse over the left navigation bar and choose the specific page you wish to visit.
On each page of Adtomic, you will find a Learn button towards the top, which will answer many of the frequently asked questions for the page you are viewing.
Below you will find a brief overview of what to expect when visiting each of Adtomic’s different pages, as well as links with more detailed information regarding the specific page:
The Adtomic Dashboard page displays a high-level overview of all your current PPC data for a selected time period based on the account selected towards the top right. You will find key metrics here for your entire account.
The Adtomic Analytics page displays the analytical data relevant to all your campaigns based on the time period selected. The tabs at the top allow you to switch your display to also show your campaigns at the Portfolio Level, Ad Group Level, Keyword Level, Search Terms Level, and Product Level. The platform lets you view your PPC data in various ways on this page.
The Adtomic Ad Manager page allows you to review data, change the status of existing campaigns, create/edit new campaigns, and create/edit rules for your campaigns.
The Adtomic Suggestions page shows you the continuous suggestions for Bids for all your PPC campaigns. It will make Keyword and Negative Keyword Suggestions in the campaigns you've created using Adtomic.
The Adtomic Schedules page allows you an easy way to view a visualization of hourly data and create scheduled automations based on that data to be more efficient with your ad spend on Adtomic.
The Adtomic Change Log page displays historical records of all the keyword bid changes, including auto bid changes, new keyword changes, negative keyword changes, and manual keyword changes within your account.
Visit our Adtomic Training & Resources page to help get you quickly started with Adtomic and learn our approach to PPC.