Getting Started With Helium 10 Ads

To use Helium 10 Ads, you must connect your Advertising tokens to your Helium 10 Account. 

While you do not need to have your Amazon Seller Token connected to your Helium 10 Account to use Helium 10 Ads, specific functions of the platform will not work without it. For example, the Products window will not show your products, and the Helium 10 Ads will not be able to display your total sales, nor the corresponding TACoS, or Total Advertising Cost of Sale. This data and its calculations are drawn from Helium 10's Profits tool, which requires the Seller Token to collect this information for your account.

If you don't want to be able to see your products or TACoS in Helium 10 Ads, you can still set up and manage your campaigns without issue; however, we recommend that you connect both your Seller and Advertising tokens to your account. 

To connect your Seller and Advertising tokens to your Helium 10 account, visit our How Do I Connect My Helium 10 Account to My Professional Amazon Seller Account? article for Amazon instructions or our How Do I Connect My Helium 10 Account to My Walmart Seller Account? article for Walmart instructions.

Note: You can only link one Amazon Advertising token to your Helium 10 account for H10 Ads. If you wish to link multiple Amazon Seller Accounts to Helium 10 Ads, please visit our How Do I Manage Multiple Amazon Accounts in One Helium 10 Ads Account? article for instructions on how to connect multiple Amazon Advertising tokens to a single Helium 10 account.

This article covers the following topics:

• Accessing Helium 10 Ads
• Enabling Helium 10 Ads
• Navigating Helium 10 Ads
• Helium 10 Ads Pages

Accessing Helium 10 Ads

Once you have connected your Advertising token to access Helium 10 Ads, you have two options on how to access Helium 10 Ads:

• Visit Advertising.Helium10.com
• Hover over Products at the top, then hover over Promote Your Products, and then click Helium 10 Ads  

Note: For the classic view, hover over Products at the top and click Helium 10 Ads.

Enabling Helium 10 Ads

To enable an account and profile in Helium 10 Ads so that you can access all features of Helium 10 Ads, follow these steps:

1. Access Helium 10 Ads using one of the two methods listed under Accessing Helium 10 Ads .
Note: This brings you to the Helium 10 Ads Dashboard by default.

2. Click on your current account and marketplace towards the top-right of the Helium 10 Ads Dashboard.

3. Click on the gear icon on the top-right of the drop-down that appears. This will bring you to the Helium 10 Ads Settings Page.

4. Select Disable, Analytics-only, or Manage for each account. 

Disable – Disabled accounts cannot be viewed and will not be charged a management fee.

Analytics-only – Allows you to view all campaign data without taking action or being charged a management fee.

Manage – Managing accounts with Helium 10 Ads allows you to create, manage, and optimize campaigns. Accounts may incur a management fee based on your plan.

 

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Navigating Helium 10 Ads

Once you have accessed Helium 10 Ads, you will be taken immediately to the Helium 10 Ads Dashboard page, which shows a high-level overview of the selected account’s advertising metrics. You can choose the current account selected at the top-right of the Helium 10 Ads Dashboard page and any of your other linked accounts.

There is also a gear icon  to enable specific accounts and profiles into all of Helium 10 Ads features. Profiles that are not enabled will only be allowed to view the Helium 10 Ads Dashboard and Analytics pages. Note that any enabled accounts and profiles count towards the Helium 10 Ads ad spend thresholds. Additionally, at the top-right of your Helium 10 Ads Dashboard page, you can select your date range (or lookback window).

The Helium 10 Ads Dashboard is one of the many pages of Helium 10 Ads. To access all the different Helium 10 Ads pages, hover your mouse over the left navigation bar and choose the specific page you wish to visit. 

On each page of Helium 10 Ads, you will find a Learn button towards the top, which will answer many of the frequently asked questions for the page you are viewing.

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Helium 10 Ads Pages

Below, you will find a brief overview of what to expect when visiting each of Helium 10 Ads different pages, as well as links with more detailed information regarding the specific page:

Account Overview

The Helium 10 Ads Account Dashboard page displays a high-level overview of all your current advertising data for a selected time period across all accessible advertising profiles within your account. You will find key metrics here for all profiles within your account, as well as Brand Performance metrics for your specific Brands.

Dashboard

The Helium 10 Ads Dashboard page displays a high-level overview of all your current advertising data for a selected time period based on the account selected towards the top right. You will find key metrics here for your entire account.

Suggestions

The Helium 10 Ads Suggestions page shows suggestions for the targets within your campaigns that have either applied AI Bid Rules or Custom Bid Rules, as well as Keyword Harvest and Negative Keyword Rules.

Analytics

The Helium 10 Ads Analytics page ​​displays the analytical data relevant to all your campaigns based on the time period selected. The tabs at the top allow you to switch your display to also show your campaigns at the Portfolio Level, Ad Group Level, Keyword Level, Search Terms Level, and Product Level. The platform lets you view your advertising data in various ways on this page.

Ad Manager

The Helium 10 Ads Ad Manager page allows you to review data, change the status of existing campaigns, create/edit new campaigns, and create/edit rules for your campaigns.

Rules & Automation

The Helium 10 Ads Rules & Automation page allows you to review and set Rule Settings, Bid Rules, Keyword Harvest Rules, Negative Targeting Rules, and Budget Rules for your entire Helium 10 Ads account and marketplace that is currently selected. You can also create new Bid Rules, Keyword Harvest Rules, Negative Targeting Rules, and Budget Rules on this page.

Change Log

The Helium 10 Ads Change Log page displays historical records of all the keyword bid changes, including auto bid changes, new keyword changes, negative keyword changes, and manual keyword changes within your account.

Dayparting Schedules

The Helium 10 Ads Dayparting Schedules page allows you to easily visualize hourly data and create scheduled automations based on that data, allowing you to be more efficient with your ad spend on Helium 10 Ads.

Training & Resources

The Helium 10 Ads Training & Resources page provides you with access to our Helium 10 Ads 101 training course, our Helium 10 Ads Slack Community, Helium 10 Ads Guides, and more.

Settings

The Helium 10 Ads Settings page allows you to view and manage your Helium 10 Ads settings as well as review your total managed ad spend for the selected billing period and set a management level for each account connected to Helium 10 Ads.

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