The Audit Report is a feature within the Helium 10 Insights Dashboard, designed to give Amazon sellers a high-level overview of their account’s performance. It surfaces strengths, highlights improvement areas, and provides AI-powered recommendations for smarter decision-making.
Who Can Access the Audit Report
Diamond and above plan users have full access.
The Audit Report icon is located in the left-hand panel of the Insights Dashboard.
Token Requirements
To generate your Audit Report:
You must connect your Seller Account token.
Connecting a PPC token is optional, but strongly recommended to unlock advertising performance insights.
If your token is already connected, your report should be available immediately at launch.
If you connect your token after launch, the report may take up to 48 hours to generate.
Audit Report Management Page
Users can now apply for and track up to 5 reports simultaneously—across different marketplaces.
Key Sections of the Audit Report
ASIN Selection
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Each Audit Report includes up to five parent ASINs per marketplace. You have two options for how those ASINs are selected:
Option 1 – Auto-Select: The system will automatically identify and include your top 5 ASINs by 90-day sales at the time of report request. If sales data is insufficient, the system will use 90-day impressions instead.
Option 2 – Manual Selection: You can manually choose up to 5 ASINs for the specific marketplace you wish to audit or track.
This flexibility allows you to tailor each report to focus on your highest-priority products across different marketplaces.
Overall Account Health
Shows a health score derived from your account's performance compared to competitors.
Low scores indicate opportunities for improvement using the provided recommendations.
Ad Performance
Analyze ad campaign performance with a 60-day performance overview.
Identify wasted ad spend and uncover missed sales (e.g., when campaigns run out of budget mid-day).
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Includes an Ad Recommendation Box with AI-powered suggestions such as:
Targeting improvements
Campaign budget changes
New keyword opportunities
Note: Clicking a recommendation expands detailed, personalized guidance.
To manage ad campaigns, go to Helium 10 Ads. Learn more about Helium 10 Ads
Managed Refund Service (MRS)
View potential reimbursements from Amazon for inbound shipments, returns, replacements, and FBA fulfillment issues.
Enabling MRS can help you recover lost funds and minimize losses.
Learn more about the Managed Refund Service
Voice of Customer
Provides visibility into product return data, customer complaints, and review trends.
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Highlights include:
Top product returns
Review volume and review rate (reviews vs. sales)
Common customer issues
Includes suggestions to use the Follow-Up Tool to improve review velocity and overall credibility.
Learn more about the Follow-Up Tool
Keyword Opportunities
Compare your ASIN’s keyword rankings against top competitors selected via Black Box logic.
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Key insights:
Your Page 1 Keywords: Keywords your ASIN ranks in the top 50.
Competitor Page 1 Keywords: Keywords where competitors rank between positions 1–50.
Competitor Page 1 / Your Page 2+: Reveals where competitors outperform your ASIN.
Low Competition, High Potential Keywords: High search volume and low competition terms.
Each keyword group includes a Send to Cerebro button with pre-applied filters.
Packaging Optimization
Identifies areas to reduce FBA fees by adjusting packaging dimensions or weight.
Recommendations are based on opportunities to improve fulfillment efficiency and reduce shipping costs.
Learn more about the Profitability Calculator
Search Query Performance (SQP)
Compare up to five products using the past 9 weeks of SQP data.
A side-by-side layout displays your product data alongside market data.
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Key keyword insights include:
High-value keywords with low visibility
Keywords generating strong sales without ads
High-conversion keywords with low impressions
Includes a Current Efficiency Metric: Measures purchase share divided by click share.
Note: SQP data is only available to brand-registered users.
Learn more about Search Query Analyzer
Listing Health Scores
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Quickly assess the quality of your product listings based on:
Listing Quality Score
Average Review Count
Keyword Performance Score
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Each product also shows:
Sessions
Page Views
Units Sold
Unit/Session Conversion Rate
Actionable suggestions are provided, such as:
Adding more images (at least 7)
Improving image quality (e.g., white background for main image)
Expanding titles and bullet points
Learn more about the Listing Analyzer Tool
Product Opportunities
Highlights potential growth areas based on your audit results.
Suggestions are based on competitor comparison from the Black Box tool.
A Send to Black Box button is available for deeper product research and validation.
Frequently Asked Questions (FAQs)
What is the Audit Report?
The Insights Dashboard contains a personalized business performance report. It provides analytics and recommendations for improving your listings, ads, keyword strategy, and more.
Who can access it?
Diamond and higher plan users. Free users get a 7-day trial.
How often is the Audit Report updated?
The Audit Report is refreshed weekly to ensure you’re always seeing recent performance data and opportunities.
Do I need to connect my token(s)?
Yes. Your Seller Account token is required to generate the report. Connecting a PPC token is optional but recommended.
How long does it take to generate the report?
If your token is connected before launch, the report is available immediately. Otherwise, it may take up to 48 hours after token connection.
What insights are included?
The report includes sections on ad performance, keyword strategy, product listing health, SQP analysis, refund potential, customer feedback, and more.
Does the Audit Report make changes to my Amazon account?
No. It is read-only and does not make automatic changes. Based on the recommendations, you decide which actions to take.
Can I focus the report on specific products?
Yes. The report defaults to your top ASINs but allows you to customize product selection.
Why don’t I see PPC data in my report?
PPC insights require a connected PPC token.
Does the report include historical data?
Yes. It includes 60 days of ad performance and 9 weeks of SQP data.
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