Run TikTok GMV Max Campaigns with Helium 10 Ads

Step-by-Step Guidance

1. What Is GMV Max?

GMV Max is TikTok Shop’s fully automated campaign type. It optimizes for:

• Total Gross Merchandise Value (GMV)

• Return on Investment (ROI)

Once launched, TikTok handles:

• Audience and placement selection

• Budget optimization across creatives

• Asset selection from your TikTok Shop-linked content

Important: GMV Max replaced all previous TikTok ad types as of July 2025.

2. Connect Your TikTok Account

• Navigate to Helium 10 Ads > Connections

• Click +PPC Account and choose TikTok

• Authorize access to your TikTok Business Center

• Your advertisers and related assets will auto-sync

Note: You also need to connect your TikTok Seller Token to create campaigns for TikTok in Helium 10.

3. Launch a GMV Max Campaign

1. Go to Helium 10 Ads > Analytics > Create Campaign

2. Choose between:

   • Product GMV Max – Video ads featuring products

   • Live GMV Max – Real-time livestream ad performance

3. Set:

   • Campaign name

   • Target ROAS (e.g., 3x)

   • Daily budget

   • Start date and schedule

4. Select ad creatives:

   • Use TikTok’s Auto mode (recommended), or

   • Manually choose authorized or custom videos

4. Analyze Performance

Once your campaign is live:

• Use the TikTok Dashboard to monitor:

  • Impressions, clicks, spend, GMV, ROI

• Explore Analytics Views:

  • Campaign Tab: Track individual campaign performance

  • Product Tab: See which products are generating sales

  • Livestream Tab: Evaluate engagement from TikTok Live content

Dashboards update hourly for near real-time insight.