How Do I Automate Request a Review in Follow-Up?

If you are not currently requesting reviews from your customers, you may be missing out on an important aspect of selling on Amazon. Potential new customers depend on previous or current customers' reviews when they are deciding whether to buy a product. Whenever a customer buys one of your products, Follow-Up makes it easy to automate an email requesting reviews using its simple template. 

Please note that this template will apply this action to all of your products following any sale if you do not exclude specific SKUs during the process.

1. In Follow-Up, go to the Email Automation window from the menu on the left.

2. In the Email Automation window, click the blue New Automation button at the top right corner.

3. On the Automation Selection window, you will see the option to create your own automation, along with Follow-Up’s premade automations. If you want to target only a specific SKU or set of SKUs, you will need to create an Automation from scratch. But if you are simply automating sales of all SKUs to trigger an email requesting a review, select the Request a Review option using ‘Amazon’s default’ template.

Note: Amazon has strict rules limiting a seller’s direct contact with customers. It only allows one message to be sent requesting a review or seller feedback, so be very careful that you have not automated multiple messages previously, either in Follow-up or on Seller Central asking for reviews.

4. On the Editing Automation window, you can modify the conditions of the automation. Follow-Up’s template presets the wait time for the email to 12 days after the order was placed on Amazon. If your product takes longer for people to use and to determine whether their experience is positive or negative, you can edit the timeline to a more extended period. Helium 10 recommends allowing customers sufficient time to receive and use your product.

You can edit the Wait time or change the content of the message to use a previously written email. Amazon requires review request emails to be sent no sooner than five days after a sale and no later than 30 days. The preset content of the review request message exactly matches Amazon’s approved message and also complies with Amazon’s customer language preference settings.

Under the Filters channel, you can change the conditions under which product sales trigger the message being sent. For example, you may not want people who have purchased the product on a special promotion of 50% off to write enthusiastic reviews about how they only paid half the price for the product. You can also filter by marketplace, ASINs, SKUs, and other factors.

5. Once you are satisfied with the Request a Review and Seller Feedback conditions, click the blue Save and Exit button at the top right corner.

When your customer makes a new purchase of your products, Follow-Up will now send them a review request email, as long as they have not opted out of receiving seller emails.