Keyword research is one of the most critical aspects of managing a successful Amazon business. By identifying the right keywords, you can optimize your listings, improve visibility, and increase sales. However, if you manage multiple products and want to track your competitors’ keyword performance weekly, the manual process can quickly become tedious and time-consuming.
What if you could automate this process, save hours each month, and stay ahead of the competition without lifting a finger? With Helium 10’s Insights Dashboard, you can do exactly that. This guide will walk you through how to set up automated keyword tracking for your competitors, so you can focus on growing your business.
Why Automate Keyword Research?
Keyword research is essential for identifying new opportunities to rank and optimize your Amazon listings. However, manually running searches for your competitors’ keywords across multiple products can quickly add up to hours of work each month. Automating this process offers several benefits:
- Save Time: Eliminate the need to manually run Cerebro searches weekly.
- Gain Valuable Insights: Get real-time updates on new keywords your competitors are ranking for.
- Stay Competitive: Quickly add high-performing keywords to your listings before your competitors gain an edge.
Setting Up Automated Keyword Research
Follow these steps to automate keyword research using Helium 10’s Insights Dashboard:
1. Access the Insights Dashboard
- Log in to your Helium 10 account and navigate to the Insights Dashboard.
- At the bottom-left corner of the screen, click Insight Settings to access customization options.
2. Set Your Competitors
- Before automating keyword research, ensure you’ve set up your top five competitors for each product.
- If you haven’t done this yet, follow Helium 10’s tutorial on assigning competitors in the dashboard. These competitors will serve as the basis for tracking keyword performance.
3. Customize Keyword Insights
- Within Insight Settings, locate the section for Keyword Suggestions Based on My Competitors and click Customize.
- Configure the filters as you would in Cerebro, tailoring them to your specific needs:
- Search Volume: Set a minimum threshold, such as 400, to focus on high-value keywords.
- Your Ranking: For keywords where you are not ranked, set both minimum and maximum rank to 0.
- Competitor Ranking: Track keywords where at least one competitor ranks in the top 20 positions.
4. Receive Notifications
- Once configured, the system will automatically track new keywords your competitors are ranking for that meet your criteria.
- You’ll receive insights and notifications directly in your dashboard, highlighting potential opportunities to add keywords to your listings or track them in your campaigns.
Why This Feature Is a Game-Changer
With Helium 10’s automated keyword research, you can effectively eliminate the need for repetitive manual work. Here’s how this feature transforms your workflow:
- Discover New Keywords Effortlessly: Get alerts when competitors start ranking for new keywords.
- Optimize Listings in Real-Time: Stay ahead by adding relevant keywords to your product listings quickly.
- Maximize Efficiency: Free up time to focus on strategy, product development, or other high-value tasks.
Get Started Today
If you’re looking to save valuable time each month and stay ahead of the competition, now is the perfect time to set up automated keyword tracking. Let Helium 10 handle your keyword research so you can concentrate on what truly matters: expanding your business.
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