Listing Builder Video: How to Import an Existing Listing into Listing Builder to Edit

How to Import an Existing Amazon Listing into Listing Builder: A Guide to Optimizing and Outperforming Competitors

Optimizing your Amazon listing is a key strategy for boosting sales and increasing visibility on the platform. While creating new listings is important, updating and improving existing ones is equally crucial. With Helium 10’s Listing Builder, you can not only manage and optimize your listings but also gain insights into your competitors’ keyword strategies.

This article will walk you through how to import your existing listing (or a competitor's listing) into Listing Builder, why it’s important, and how it can help you increase profits.

Why Importing Listings is Important

You may already have a live listing on Amazon, but optimizing it is an ongoing process. Importing your listing into Listing Builder allows you to:

• Easily update your listing: Make adjustments and optimizations directly in Listing Builder without the hassle of manually copying and pasting content from Seller Central.
• Optimize for SEO: Track how well your listing ranks for important keywords and adjust the placement and density of keywords to improve performance.
• Manage multiple listings in one place: Rather than jumping back and forth between Seller Central and various tools, Listing Builder becomes a centralized hub for managing and improving your listings.

In addition, you can import competitor listings to see how they’re utilizing keywords, allowing you to tweak your own strategy based on their strengths and weaknesses.

Step-by-Step Guide: Importing Listings into Listing Builder

1. Open Listing Builder
Start by navigating to Listing Builder in Helium 10. Once you’re in the tool, you’ll see the option to Add a Listing.

2. Select Optimize your Listing
After hitting the "Add a Listing" button, you'll have three options:

• Create from scratch
• Optimize your listing
• Generate images with AI

If you want to import an existing listing, select the "Optimize your listing" option.

Note: You must have connected your Helium 10 account to your Amazon Seller Central for this option.

3. Import your Listing
If you’ve already connected your Amazon account to Helium 10, you’ll be able to see all your live listings. Choose the listing you want to import, and Listing Builder will automatically pull in the product title, bullet points, and description (if available).

Note: If your listing uses A+ content, the description may not be included, but you can still manage the title and bullet points.

Import Competitor Listings

One of the often overlooked features of Listing Builder is the ability to import your competitors’ listings. This allows you to analyze how they’ve structured their SEO (search engine optimization), including keyword placement and density.

To import a competitor’s listing:

• Find the ASIN of your competitor's product.
• Select the "Create from scratch" option in Listing Builder.
• Choose the appropriate Amazon marketplace (USA, Germany, UK, Japan, etc.).
• Paste the competitor’s ASIN into the tool and hit "Start Building."

Listing Builder will then import the competitor’s title, bullet points, and description (if available), allowing you to review their keyword strategy.

Why Import Competitor Listings?

Importing a competitor’s listing can provide valuable insights into how they’ve structured their SEO. You can examine keyword density and placement to see what’s working for them, then apply similar tactics or identify gaps to outperform them.

SEO Optimization: A Continuous Process

Once you've imported your listing (or your competitor's), Listing Builder organizes your content and keywords, making it easier to see where optimizations are needed. You can adjust keyword placement in your title, bullet points, and descriptions to ensure that your product is fully indexed for the search terms you're targeting.

By importing listings into Listing Builder, you can:

• Track keyword usage: Ensure that your listing includes all relevant keywords from your research and adjust their placement based on performance insights.
• Optimize without guesswork: Listing Builder simplifies the process of updating listings and tracking SEO progress, so you can make data-driven changes to improve your rankings.

Final Thoughts

Listing Builder is not just for creating new Amazon listings—it’s an all-in-one tool for managing and optimizing both existing listings and competitor analysis. By importing your current listings, you gain the ability to make quick updates and ensure your SEO strategy is working. By importing competitor listings, you gain valuable insight into their keyword strategy, allowing you to stay ahead of the competition.

Helium 10’s Listing Builder streamlines listing management, improves keyword optimization, and, most importantly, helps increase sales by enhancing your visibility on Amazon. Whether you're managing your own listings or spying on the competition, using Listing Builder is a smart move for serious sellers.