Helium 10 Ads Feature Updates and Releases

March 11, 2025 21:08

Below, you will find a list of recent Helium 10 Ads feature updates and releases. For more information on each of the updates and releases, click on the respective links related to each release or feature request.

Release Date:

2025-03-11

AI Advertising Updates:
- Shared Budget mode is available.
- Product Goals now support multiple ASINs.
- Product Goals now have a bid log and a keyword/negative target log for tracking changes the AI Advertising system is making.

2025-02-21

Keyword Harvest rule set bid support "Set to Current CPC +%".
Keyword Harvest and Negative Keyword Filter now supports both campaign filters and ad group filters.
Keyword Harvest rule now support multiple criteria.
Additional option for frequency timeframe every 2 weeks and customs every X days/weeks for all types of rules.

2025-02-06

Product view of the Analytics page now supports exporting TACoS.

2025-01-21

Total Orders (Organic + PPC) metrics now available on Analytics page under the Product view.

2024-12-26

Share of Voice data available under the Reporting page drop-down.

2024-12-19

Placement level data details available within Analytics -> Campaigns as one of the View drop-down options.

2024-11-25

Dayparting Schedules moved to Rules & Automations page.

2024-11-06

Multiple PPC token options now available on the Helium 10 Connection's page.

2024-10-29

Helium 10 Ads Reporting page released containing Brand Metrics and AMC data.

2024-10-10

AI Advertising feature added to Helium 10 Ads to help new advertisers launch and run advertising campaigns via Product Goals. To learn more about AI Advertising, visit our Helium 10 Ads AI Advertising article.

2024-08-15

Campaign Type Performance is now available on the Helium 10 Ads Dashboard page.
Ability to filter campaigns using a "contains" option within the Hourly Analytics section of Dayparting Schedules main page.

2024-08-08

Bid Rule Updates (to learn more about Bid Rules, visit our Rules & Automation article):
- Pre-defined Bid Rule Templates now available in Bid Rule Template Library.
- Ability to pause or enable targets within bid rule criteria.
Ability to quickly edit rules criteria in bulk across Bid, Keyword Harvest, and Negative Rules from the Rules & Automation page. To learn more, visit our Rules & Automation article.

2024-07-30

Sponsored TV (STV) data is now supported in Analytics, Ad Manager, and Rules & Automation. You can now:
- View performance metrics for Sponsored TV campaigns in Analytics and Ad Manager
- Set up rules for STV campaigns
- Apply bid AI strategies to STV campaigns
Ability to create Bid Rules without campaigns so that you can move campaigns across multiple bid rules more easily. Bid Rules with no campaigns will no longer be automatically erased. To learn more about bid rules, visit our Rules & Automation article.
Ability to set CPC in bulk using the “Bulk Actions” button on Target View of Analytics. You can now set your bid to CPC in bulk across all your targets. To learn more about bulk actions, visit our Bulk Actions section in our Analytics article.

2024-07-18

Dayparting schedules Heat Map released for Walmart Ads. To learn more about the Heat Map, visit our Dayparting Schedules article.

2024-07-08

Budget Schedules were released on the Rules & Automation page. To learn more about the budget scheduler, visit our Rules & Automation article.

2024-06-20

A Data Sync option is now available within Helium 10 Ads. It allows you to automatically sync any recent changes made within Amazon Ads to Helium 10 Ads as well as sync updated data. The data sync option is available on Ad Manager, Analytics, and Settings.
Bid Rule Updates (to learn more about Bid Rules, visit our Rules & Automation article):
- Ability to move criteria and adjust order for organizational purposes.
  Note: Order does not affect precedence. If multiple criteria are met and the change is in the same direction, a greater change will be suggested or applied if running automation. If multiple criteria are met and the change is not in the same direction, no suggestion will be made or automatically applied.
- An example where “TargetA” has 1500 impressions and meets multiple criteria:
  - Criteria 1: If Impressions > 1000, decrease bid 5%
  - Criteria 2: If Impressions > 500, decrease bid 10%
    - Criteria 2 runs in this scenario as that is the greater change
- Additional frequency options were added: every 2, 3, 4, 5, and 6 days.
Brand Performance by Category was moved to Dashboard. To learn more about Brand Performance by Category, visit our Helium 10 Ads Dashboard article.
Additional metrics can now be overlayed on the Search Volume History Graph. To learn more about the Search Volume History Graph, visit our “How do I Access the Keyword Tracker Integration Within Helium 10 Ads” article.
Removed Target ACOS Filter on Bid Suggestions as it is not applicable for Custom Bid Rule Suggestions.
You can choose bid settings in Keyword Harvest Rules: Set to Current CPC, Set to Ad Group Default Bid, or Set to Custom Bid. To learn more about Keyword Harvest Rules, visit our Rules & Automation article.
Edit Portfolio option added to Analytics. To learn more about Editing Portfolios, visit our Helium 10 Ads Analytics article.