Adtomic AI Advertising

Adtomic’s AI Advertising tool is an AI campaign management tool to help you hit your product’s advertising goals.

What are Product Goals?

Product Goals are designed to be a fully automated, set-it-and-forget-it approach to launching and managing Sponsored Product campaigns.

How It Works

A Product Goal will automatically create campaigns advertising the specific product included in the Product Goal. These campaigns are unable to be edited as the AI Advertising system is handling all changes to meet the specific ACOS Goal and Daily Budgets specified.

Navigating AI Advertising

At the top of the AI Advertising page, you will see a quick combined overview of all your AI Advertising Product Goals configured for the selected account. The chart will display a total of the following key metrics for the selected lookback window selected at the top right for all Product Goals that have been configured in your account: Spend, Sales, ACoS, and Orders.

Below the AI Advertising Overview Chart, you will see a table showing all your products that have an AI Advertising Product Goal configured. This table will show the current Status, Start Date, Daily Budget, ACoS Goal, and current Budget Utilization, as well as the same key metrics shown in the Overview Chart (Spend, Sales, ACoS, and Orders) per individual Product Goal configured.

At the top of the table, you will also have the options to:

  • Configure a Filter
  • Export your Data
  • Add a New Product Goal

Configure a Filter

By default, all Product Goals will be listed in the table below the Overview Chart. You can filter the table by the following metrics and/or statuses:

  • Products
  • Status
  • Spend
  • Sales
  • ACoS
  • Orders

To set a filter:

  1. Click on the “filters button”.
  2. Configure preferred filters.
  3. Click Apply.

Note: You can also clear any existing filters you have configured by clicking on the “Clear” button.

Export Your Data

You can export the current view of your table by clicking on the “Export Button” at the top right of the table. This will generate a CSV file of the data shown in the table, which includes the following:

  • Product Goal ID
  • Product
  • Sku
  • Status
  • Start Date
  • Spend
  • Sales
  • Orders
  • ACOS Goal
  • ACOS
  • Daily Budget
  • Budget Utilization (Today)

Add a New Product Goal

To create a new Product Goal:

  1. Click “+ New Product Goal” at the top right of the table. This will take you to the Product Setup Page.
  2. Select a product for AI Advertising to manage under the “Product” option.
  3. Set an ACOS goal for your product under the “ACOS Goal” option.
  4. Set your product’s daily budget under the “Daily Budget” option.
  5. Add up to 10 keywords that are relevant to your product under the “Keywords” option.
    • You can choose to add Suggested Keywords, add keywords from a list, or enter new keywords.
  6. Set up any advanced targeting, if any, by clicking on the “Advanced Targeting” button. You can set the following advanced targeting settings:
    • Product Targets
      • Target your ads to specific ASINs.
    • Exclude Keywords
      • Exclude specific search terms from triggering your ads to avoid irrelevant traffic and reduce costs.
    • Exclude ASINs
      • Exclude specific ASINs to prevent your ads from appearing on those product pages.
  7. If you configured any Advanced Targeting, click “Save,” then “Launch”; otherwise, click “Launch” to create your new Product Goal.

Enabling, Pausing, or Archiving Existing Product Goals

You can enable, pause, or archive an existing Product Goal either from the Product Goal table or from within a specific Product Goal.

To enable, pause, or archive an existing Product Goal from the table:

  1. Select the checkbox next to the Product Goal you wish to pause or archive.
  2. Click the “Status” button at the top of the table.
  3. Select the preferred status radial button for “Enable”, “Pause”, or “Archive”.
  4. Click “Apply”.

To enable, pause, or archive from within a specific Product Goal:

  1. Click the existing Product Goal name to open the Product Goal’s Analytics page.
  2. Click the “pencil icon” next to the Product Goal’s status.
  3. Select the preferred status radial button for “Enable”, “Pause”, or “Archive”.
  4. Click “Apply”.

Note: You cannot change the status of archived Product Goals.

Analyzing and Editing Product Goals

You can analyze and deep-dive into previously created Product Goals. The Analysis page allows you to see key metrics over time and the targets being used for each Product Goal.

To analyze and edit a previously created Product Goal, click on the Product Goal from the Product Goal table.

This will load the Product Goal Details Page. On the Product Goal Details Page, you will see the following tiles and information:

  • Overview
    • Start Date
    • Status
      • You can change the status by clicking on the “pencil icon” next to the current status.
    • ACOS Goal
      • You can change the ACOS goal by clicking on the “pencil icon” next to the current goal.
    • Daily Budget
      • You can change the Daily Budget by clicking on the “pencil icon” next to the current budget.
  • Goal
    • This chart will show your ACOS against your ACOS Goal for the time frame selected at the top right.
  • Budget
    • This chart will show your Budget Utilization against your Daily Budget for the time frame selected at the top right.
  • ROI
    • This chart will show your Spend and Sales as well as the overall ROI for the time frame selected at the top right.
  • Orders
    • This chart will show your Organic Orders against your Sponsored Ad Orders for the time frame selected at the top right.
  • Targeting
    • This table lists the current targeting running for the Product Goal and all key metrics associated with each target.
    • Excluded targeting can also be seen for the Product Goal by clicking the “Excluded” toggle at the top right of the table.

Note: On each chart above, you can drag your mouse to zoom in on a particular day of data. Once zoomed in, you can reset the view back to the default view by clicking “Reset zoom”.

Frequently Asked Questions

 

Can I create a Product Goal with multiple products and/or variants in it?

No, Product Goals currently only advertise 1 product per goal at a time.

Can I create Product Goals in bulk for multiple individual products I have?

No, Product Goals cannot currently be created in bulk for multiple individual products. You need to create each Product Goal individually.

Can I edit the campaigns created from a Product Goal?

No, you cannot edit the campaigns once they are created within Adtomic. Additionally, you should not edit the campaigns on the Amazon Ads console, as that will negatively impact the performance of AI Advertising.

What should I do with existing campaigns that are currently advertising the same product?

We recommend pausing previously created campaigns for the same product or pausing the products within existing campaigns if those campaigns are advertising multiple products, which means the other products without a product goal can still serve in that campaign.

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