How to Create a Market Using Market Tracker 360

You've established a product in a market and worked hard to make it a success, but competitors are working to unseat you from your position as a top seller. How do you proactively gather the data to guard your product's long-term success?

Or, you're contemplating selling a product in a new, unfamiliar market, and there are several competitors fighting to be the top sellers. How do you craft a plan to launch a product that competes and outperforms the top sellers?

In a demanding online retail world, effectively monitoring your existing or potential markets for changes and new opportunities can seem impossible. Fortunately, Helium 10’s Market Tracker 360 (MT360) is the leading eCommerce analytics solution that empowers Amazon sellers worldwide to make smarter business decisions through in-depth competitive insights and personalized pathways toward greater productivity and revenue.

Although we always recommend connecting your Amazon account to get the most out of our tools at Helium 10, this tool does not require a connection with your seller account to harness the power of Market Tracker 360. Let's get started!

1. To get started, open the Tools drop-down menu and select Market Tracker 360 under the Analytics section.

2. The first time you open the tool, you'll see a welcome page with the primary benefits of activating and using Market Tracker 360.

3. Now, let’s create a market. Select the Create Market button at the top of the screen. 

4. Select which method you would like to use to create your market. 

• Create My Market for Me - based on up to 5 of your product lists
• Keywords - based on up to 15 keywords
• Products - add as many ASINs as you'd like
• Brands - add as many brands as you'd like

Create My Market for Me

To have MT360 create a market for you based on your product lists, follow these instructions. 

• Select Create My Market for Me and then select Next.

• Select the marketplace you are researching

• Select up to 5 product lists and then select Next.

• Set any custom rules you would like for your product, and then review and create your market.

Create a Market Using Keywords

To have MT360 create a market for you based on keywords, follow these instructions. 

• Select Keywords and then select Next.

• Enter up to 15 keywords or add them from My List and then select Next.

• Set any custom rules you would like for your product, and then review and create your market.

Create a Market Using Products

To have MT360 create a market for you based on products, follow these instructions. 

• Select Products and then select Next.

• Add as many ASINs as you want, including from My List and My Products, and then select Next.

• Set any custom rules you would like for your product, and then review and create your market.

Create a Market Using Brands

 

To have MT360 create a market for you based on brands, follow these instructions. 

• Select Brands and then select Next.

• Add up to 100 brands and then select Next. 

Note: brand names are case-sensitive.

• Set any custom rules you would like for your product, and then review and create your market.

Set Rules and Categories For Your Market

Before creating your market, you have the option to set some rules. We recommend reviewing and choosing any rules that would apply to your market because the more rules you use to filter products, the stronger your market will be. You can also add specific ASINs to make sure they are included in your market.

Choosing which categories and/or subcategories the included products will be a part of can help filter your market down even further to only include applicable products.

Review and Create Your Market

You're almost there! In this final step, will set some basic settings for your market, such as your market's name, default currency, and date range.

Set your ASIN level to parent if you want to include all variations or child if you want only specific variations included.

If your market contains keywords, you can opt to have market updates applied to your market. You can choose Automatic to have newly identified products added to your market or Controlled to have the new products added under the Suggested Products tab in your market's settings. Selected Disabled will ensure your market is not updated with additional products. 

Once you've performed a final review of your market selections and you are ready to proceed, select Create Market. 

Your new market will show in your market list. It will have a Building status and will not be selectable until this process has finished. 

When the tool finishes building your market, you will receive a confirmation email, and the status will turn green and say Ready. 

Congratulations on creating your market using the Market Tracker 360 tool. Be sure to check out all of our content on Market Tracker 360 so that can get the most out of the tool!