New Ad Type Supported: Sponsored TV (STV)

We've added support for Amazon's Sponsored TV (STV) ad type, helping you reach viewers across streaming environments (such as Freevee) with audience-targeted video ads that drive brand awareness and consideration.

What's New

Campaign Creation

• Create path: Create Ads → Single Campaign → Sponsored TV

• Configure Campaign Name, Ad Group Name, and an optional Portfolio
• Select one ASIN to serve as the landing page
• Set your Daily Budget ($20–$50,000) and Default Bid ($10–$1,000)

Targeting

STV campaigns support two targeting types, which can be used together:

• Content Interests
• In-market Categories

Target bids can range from $10–$1,000.

Creative Upload

Upload video creatives from your local storage or from Amazon Creative Assets. Videos must meet the following specs:

Analytics & Reporting

• New STV campaign type icon for quick identificaiton
  
• Dedicated Campaign and Ad Group detail pages
• Add or edit targets directly from campaign and ad group detail pages

Rules & Automation

STV campaigns support the following automation rule types:

• Bid Rule
• Budget Rule
• Dayparting Schedule
• Budget Schedule

Important Notes

• Each STV campaign supports only one ad group
• Bid strategy and bid multiplier are not applicable to STV campaigns
• Ad group bulk edit does not support adding negative keywords for STV

How to Create Your First STV Campaign

1. Go to Create Ads and select Single Campaign
2. Choose Sponsored TV as your campaign type
3. Enter your Campaign Name, Ad Group Name, and (optionally) assign a Portfolio
4. Select the ASIN you want to use as your landing page
5. Set your Daily Budget and Default Bid
6. Choose your targeting: Content Interests, In-market Categories, or both, and set your target bid(s)
7. Upload your video creative (from local storage or Creative Assets)
8. Review your settings and launch your campaign