Getting Started with Helium Agent 
Helium Agent
Helium Agent puts the power of conversational AI to work for your Amazon, Walmart, and TikTok Shop business. Instead of hunting through dashboards and spreadsheets, ask your questions in natural language and get instant, data-driven answers.
Key Benefits:
- Instant answers: Get detailed analysis in seconds, not spreadsheet sessions
- Ask "why" questions: Understand the drivers behind changes in your metrics
- No expertise required: The right specialist agent finds the answer for you automatically
- Read-only by default: Analysis, reports, and audits never change your ads, costs, or account data. The one exception is publishing listing content to Amazon, which only happens when you explicitly ask it to
- Works alongside your workflow: Available in a sidebar or full-screen mode
Behind one chat interface, five specialist agents work together to answer different questions about your business. The specialist agents use Helium 10’s MCP tools as their data backend. Helium Agent calls do not count against your monthly MCP API-call allowance or the usage limits of tools on the Helium 10 website.
Meet the Five Specialist Agents
Knowledge Agent (Available to All)
How do I use this feature?
Get step-by-step guides, setup help, and answers to how-to questions about Helium 10. Feature tutorials, setup guidance, and terminology definitions.
Ads Agent (Diamond+ Only)
How are my ads performing?
Analyze your advertising campaigns across Amazon and Walmart with depth and detail. Performance metrics, campaign comparisons, budget utilization, change history, full account audits, and new-product keyword packs.
Commerce Agent (Diamond+ Only)
How profitable am I?
Deep dive into profitability, inventory, and sales across Amazon, Walmart, and TikTok Shop. P&L snapshots, product rankings, fee and cost breakdowns, inventory health, and account health.
Research Agent (Diamond+ Only)
What's happening in my market?
Market intelligence and keyword research across Amazon, Walmart, and TikTok Shop. Product discovery, ASIN history, review insights, market share tracking, keyword research, and listing analysis.
Billing Agent (Diamond+ Only)
What am I paying for?
Understand your plan, usage, billing history, and account details at a glance. Plan details, usage tracking, and invoice lookup.
Getting Started with Helium Agent
Step 1: Verify Your Subscription
Helium Agent is available to Diamond plan subscribers and above. If you're on a lower plan and want to access Helium Agent, consider upgrading your subscription.
💡 Tip: Free and Platinum accounts have access to the Knowledge Agent and human support. Premium agents (Ads, Commerce, Research, Billing) are Diamond+ only.
Step 2: Open Helium 10 and look for the Helium chat button
You'll see a Helium orb at the bottom right of the Helium 10 Dashboard.
Step 3: Click to open Helium Agent
The chat opens as a sidebar alongside your current page, or you can open it in full-screen mode or as a floating window.
Step 5: Authorize access when prompted
You'll see a message asking you to authorize Helium Agent to access your account data. Click "Authorize" to proceed.
Step 4: You're ready to go!
Once authorized, ask questions and Helium Agent will respond with analysis from your own data.
If You're a Sub-User
As a sub-user, your access to Helium Agent depends on the main account owner's subscription plan, not your individual user type.
- Main account is Diamond or above: You'll have full access to Helium Agent
- Main account is below Diamond: You won't have access to the premium agents
If the main account owner is on Diamond or above but you don't see Helium Agent, they may need to enable MCP and Supervision Agent permissions for your account:
- Main account owner goes to Access Management → User Accounts → Manage Permissions
- Find your user and enable both MCP and Supervision Agent
- Log in with your own account and try accessing Helium Agent again
Key Features
Sidebar Mode
Work with Helium Agent right alongside your Helium 10 dashboard. Click the Helium orb on any page and the chat opens as a persistent sidebar. Perfect for quick questions without leaving your current page.
Full-Screen Mode
For deeper analysis, switch to full-screen mode for a dedicated conversational workspace. Get started quickly with golden prompts, guided scenario cards, and a searchable prompt library.
Parallel Conversations
Start multiple conversations at once. Status indicators show which are in progress, unread, or complete. You don't need to wait for one analysis to finish before starting another.
Download Your Results
Export important tables as CSV or XLSX files. Generate downloadable reports in PDF, DOCX, or Markdown format. Build visual reports for Amazon and Walmart ad data. Keep your analysis organized and shareable.
Usage Monitoring
Diamond+ subscribers are notified when the agent usage limit has been reached. Check your current usage and quota on the Usage page. Helium Agent usage is tracked separately from MCP. Although the agents use MCP tools behind the scenes, those calls do not count against your MCP allowance of 1,000 API calls per month or against website tool limits.
✓ Monthly Replenishment: Your usage automatically replenishes monthly on your billing date.
Note: Running out of Helium Agent usage doesn’t affect MCP or website tool limits.
Scheduled Tasks (Beta)
Turn a routine analysis into a recurring one. After a conversation, you can set it up to run on a schedule, such as every Monday morning. Each run opens in its own thread with the results and a chat box for follow-up questions.
You can set up a scheduled task in three ways:
- From a conversation: Select the "Create a Scheduled Task?" prompt, or the schedule icon under any agent reply.
- From the Scheduled Tasks page: Start a new chat from that page.
- With a form: Set up the task directly.
Choose a daily or weekly schedule, a time and timezone, and which stores, marketplaces, or profiles the run covers. Use Run Now to start a run at any time.
Scheduled runs are read-only. They analyze your data and surface recommendations, but they don't change bids, budgets, campaigns, rules, or listings. Common uses include weekly campaign reviews, search-term checks, and budget pacing checks.
Scheduled Tasks requires a Diamond plan or above and is currently in beta for a limited group of accounts.
Page Awareness (Beta)
Helium Agent can see the Helium 10 page you're viewing, so you don't have to describe it. On a campaign page, ask "Why is this campaign's ACoS up?" and the agent already knows the campaign, its ad groups, and its products. On Suggestions or Recommendations, ask "Which of these should I act on?" On Cerebro or Black Box, ask "What stands out here?" The agent answers using the rows, filters, and selections you see on screen.
Page Awareness is read-only. Helium Agent doesn't click buttons, navigate, fill forms, or change filters.
Page Awareness requires a Diamond plan or above and is currently in beta for a limited group of accounts.
What Helium Agent Can Do
Available capabilities depend on which accounts you have connected (Amazon, Walmart, TikTok Shop, Ads) and on your plan. For example, Brand Analytics and Search Query Performance require Brand Registry.
Changes to Live Data
Helium Agent makes one kind of change to live data:
- Publish listing content to Amazon Seller Central: Push a title, Item Highlight, bullets, and/or description for an ASIN/SKU you own, then verify that the update went live. Helium Agent publishes only after you explicitly say "publish." Approving the copy does not count as permission to publish.
Everything else is read-only, including:
- Ads: No bid, budget, pause, campaign, or keyword changes. Helium Agent provides recommendations only.
- Costs: Costs (COGS and indirect costs) can be viewed and audited, but not created, edited, or deleted.
- Follow-Up, Keyword Tracker, and Alerts: View-only. You can't add tracked keywords, edit automations, or turn monitoring on or off.
- Scheduled tasks: Helium Agent can open the scheduled-task editor for you. You create and manage tasks yourself.
Non-Destructive Actions
- Generate or rewrite listing copy as drafts
- Produce downloadable files: CSV, XLSX, DOCX, and PDF
- Build visual reports for Amazon or Walmart ad data
- On supported pages, read your screen and help you navigate or fill in fields
Advertising Analytics (Amazon and Walmart Ads)
- Performance metrics: Spend, sales, ACoS, ROAS, CTR, CVR, CPC, impressions, and orders, broken down by profile, campaign, ad group, keyword or target, search term, or product ad, over any date range, with period-over-period comparison
- Budget utilization: Today's live budget use and the average over a date range (Amazon)
- Change log: History of bid, budget, and keyword changes
- Full account audit: Wasted spend ("stop the bleed"), winners to scale, search terms to harvest, ad-type mix, zombie campaigns, and bid or pause recommendations
- New-product keyword pack: A launch keyword set built from competitors, seed keywords, or a product description
Seller Commerce (Profits, Inventory, Sales)
- P&L (Amazon, Walmart, TikTok Shop): Account and product-level snapshots, trends by day, week, or month, and line-item breakdowns of fees, ad spend, COGS, refunds, and indirect costs. Also includes rankings of your most and least profitable SKUs.
- Inventory: Current stock by channel (FBA/FBM, WFS/SF, FBS/FBT), FBA health including days of supply and inventory age
- Sales: Units-sold trends (sales velocity) by SKU, hourly Amazon sales and refunds, and Amazon traffic (sessions, page views, Buy Box %, and conversion) at store and SKU level
- Cost setup audit: Configured COGS and indirect cost settings, plus the charges those settings generate
- Account health: Amazon account health metrics (such as ODR and late shipment rate) and seller feedback
Marketplace and Product Research
- Product discovery (Black Box): Active and inactive products, niche search by keyword, competitor lists for an ASIN, product-targeting ideas, and your saved products
- ASIN history: Price, BSR, and reviews or rating over time, plus "frequently bought together" partners
- Review insights: Top review themes for an ASIN, and review and return themes for a category
- Market Tracker 360: Market share, leaderboards, trends, and product tables
- Alerts: Listing changes, Buy Box status and history, size-tier fee savings, and fee promotions
- TikTok Shop research: Products, influencers, trending videos, and GMV or units-sold history for a product
- Amazon Influencers: Influencer search, profiles, videos, and your saved folders
Keyword Research
- Amazon: Cerebro (reverse ASIN), Magnet (seed expansion), batch keyword scoring, the keyword database, and multi-ASIN gap analysis. Also search volume, CPC, sales and search-frequency-rank history, and Google Trends.
- Brand Registry data: Brand Analytics (ABA) top search terms and Search Query Performance funnels
- Keyword Tracker: Tracked keywords, competitor ranks, rank history, and new keyword suggestions
- Other keyword tools: Index Checker and your Keyword Manager folders
- Walmart: Reverse item search, seed expansion, competitor comparison, and Search Trend Score history
Listings
- Listing analysis: Single-listing deep dive, Listing Quality Score (LQS) checklist, side-by-side comparison with up to 10 competitors, keyword coverage against competitors, and competitor benchmarks
- Listing Builder: Pull your live listing, extract product attributes from images, build a keyword bank, generate a full listing or rewrite a single section, and publish to Amazon (see Changes to Live Data above)
Follow-Up
- Account status and sending quota
- Your automations and how each is set up
- Email and review-request statistics, including per-automation performance
Account Help
- Billing: Plans, invoices, payments, and tool usage quotas
- Product how-to: Helium 10 feature and policy questions
- Support: Helium Agent can connect you with a person for account changes such as cancellations, refunds, or downgrades
Guided Workflows
Three end-to-end workflows combine conversation with guided task execution:
1. Research Skill
Use this for: Creating keyword packs for new or existing products
How it works:
- Provide competitor ASINs or a seed keyword
- Helium Agent auto-discovers competitors and builds a keyword bank
- Review and confirm negative keywords to filter irrelevant terms
- Get a final keyword pack organized by campaign type, plus 4 downloadable CSVs
Example question: "Create a keyword pack for my new product. Here are 5 competitor ASINs: B0CHRP96MS, B08TPJPP1F, B07Q4FHWV9, B0H8S46BNZ, B0823H3Z95"
2. Listing Builder Skill
Use this for: Creating or optimizing Amazon listings end-to-end
Two paths depending on your situation:
Path A: New Product (No ASIN Yet)
- Upload product images (up to 5, 10MB each)
- Helium Agent analyzes the images and extracts product attributes
- Select keyword sources and provide competitor ASINs
- Helium Agent generates a complete listing (title, bullets, description)
- Edit and iterate on the copy as needed
- Publish directly to Amazon or export for later
Example question: "Create a complete Amazon listing for my new stainless steel dog bowl. I'll upload 5 product images and provide competitor ASINs."
Path B: Existing Listing (Optimize One Field)
- Specify which field to optimize (title, bullet, or description)
- Helium Agent pulls your current live listing
- Reviews your existing product images
- Helium Agent rewrites only the field you specified
- Publish the updated field back to Amazon (requires seller SKU)
Example question: "The title on my B0GCYHYX9L isn't converting well. I want to rewrite it for better keyword coverage."
3. Ads Audit Skill
Use this for: Analyzing campaign performance and finding optimization opportunities
What you need to provide:
- Target ACoS (e.g., 25%)
- Your goal stage (Launch, Growth, Mature, or Harvest)
- The profile or marketplace you want to analyze
What you get back: A comprehensive audit report covering:
- Product ad readiness: Can your listing page convert the traffic?
- Which products are losing money (by ACoS)
- Which targets need pausing or bid reductions
- Which strong targets are budget-constrained
- Which search terms are ready to become exact matches
- Flywheel analysis using organic rank data
- Campaign cleanup opportunities (zombies, bid strategies, budget constraints)
💡 Read-only: The audit identifies problems and recommends actions, but doesn't execute them. You stay in control of making changes to your campaigns.
Example question: "Run a full audit report for my ads. My target ACoS is 25% and I'm in a Growth stage with this product."
Frequently Asked Questions
How much does Helium Agent cost?
Helium Agent is included with Diamond plan subscriptions and above. If you're on a lower plan, you can upgrade to Diamond to access all five specialist agents. Free and lower-tier plans have access to the Knowledge Agent only.
I have a Free / Platinum subscription; why does my chatbot say AI Assistant and not Helium?
Helium Agent is included with Diamond plan subscriptions and above. If you're on a Free or lower plan, you can upgrade to Diamond to access all five specialist agents.
What happens when I run out of usage?
Your usage automatically replenishes on your billing date. We don't currently offer add-ons for additional usage. If you run out before your replenishment date, contact support.
Can Helium Agent change my campaigns, bids, or budgets?
No. Helium Agent does not change ad campaigns, bids, budgets, keywords, or pause campaigns. It analyzes your data and recommends actions, and you make the decisions. The only change it makes to live data is publishing listing content to Amazon, and only after you explicitly say "publish." Costs, Follow-Up, Keyword Tracker, and Alerts are view-only.
Can Helium Agent run an analysis automatically on a schedule?
Yes, during the beta, on Diamond plans and above. Create a scheduled task from a conversation or from the Scheduled Tasks page, then choose a daily or weekly schedule. Each run returns its results in its own thread, where you can ask follow-up questions. Scheduled runs don't change your campaigns, bids, budgets, or listings.
Does Helium Agent know which page I'm looking at?
During the beta, on Diamond plans and above, yes. Helium Agent can read the page you're on, including its visible text, filters, table rows, and selections, so you can ask about it directly. It only reads the page and never clicks, navigates, or changes anything. See Page Awareness above.
Why do the numbers not match what I see in Seller Central?
Helium Agent uses a 14-day attribution window by default. Seller Central often uses different attribution windows or updates on a different schedule. If the numbers match the Helium 10 dashboard but differ from Seller Central, the difference is usually due to the attribution window or reporting latency. If Helium Agent and the H10 dashboard disagree on the same metric and window, contact support.
Which marketplaces does Helium Agent support?
Helium Agent supports Amazon, Walmart, and TikTok Shop. Coverage varies by agent:
- Ads Agent: Amazon (full capability) and Walmart (nearly full; no product-ad or product-target reporting yet)
- Commerce Agent: Amazon, Walmart, and TikTok Shop
- Research Agent: Amazon, Walmart, and TikTok Shop
Support for additional marketplaces is being evaluated for future releases.
Does my data depend on which accounts I've connected?
Yes. Data availability depends on which accounts are connected (Amazon, Walmart, TikTok Shop, and Ads) and on your plan. For example, Brand Analytics and Search Query Performance require Brand Registry.
The agent keeps asking me to clarify. Why doesn't it just guess?
Intentionally. Missing date ranges, ambiguous terms, or unsupported metrics lead to wrong answers, so Helium Agent asks for clarification instead of guessing. Try restating your question with specific dates, ranges, or terms, and it will run.
Why does a new chat not remember my earlier conversation?
Memory is per conversation. Within a single chat, follow-up questions work, and Helium Agent remembers context and refines answers. When you start a new chat, that's a fresh session with no memory of previous chats. This keeps conversations scoped and independent. Your chat history is always preserved in the History tab.
Why is Helium Agent slow? Why does it take so long to respond?
Complex analyses (root-cause analysis, P&L queries) involve multiple data pulls and computation, so expect 10 to 30 seconds for comprehensive answers. Follow-up questions are faster because they build on cached results. If a query hangs beyond 1 minute, try refreshing the page or contact support.
Can I export my results?
Yes. Helium Agent can export tables as CSV or XLSX files and generate reports in PDF, DOCX, or Markdown. The Research Agent can generate downloadable reports with multiple CSVs. The Ads Audit generates a downloadable PDF report plus individual tables on demand. The Listing Builder produces a final listing you can publish to Amazon or export.
Pro Tips
- Be specific: Include date ranges, metrics, and entities (campaigns, keywords, products) in your questions
- Follow up in the same chat: Helium Agent remembers context within a conversation. New chats don't have memory of previous ones
- Ask "why" questions: "Why did my ROAS drop?" gets more insight than "What was my ROAS?"
- Use parallel conversations: Don't wait for one analysis to finish. Start another conversation while the first is running
- Check your usage: Monitor your Helium Agent usage on the Usage page to avoid running out mid-month
- Download your work: Save important reports and keyword packs for future reference
Still Have Questions?
If you can't find the answer you're looking for, reach out to our support team or explore our Help Center for more resources.