Keyword Tracker–Based Bid Automation Rules for Amazon Ads

Helium 10 has introduced a new Keyword Tracker–based automation rule that allows Amazon advertisers to automatically adjust keyword bids based on real-time organic and sponsored ranking data. This feature helps optimize visibility while controlling ad spend by aligning bidding strategies with keyword performance.

What’s New

The Keyword Tracker Rule enables you to:

• Automate bid adjustments using:
  • Organic rank
  • Sponsored (paid) rank
  • Keyword performance metrics (e.g., ACOS, ROAS, spend, sales)
• Apply rules to specific campaigns and ad groups
• Combine ranking conditions with performance conditions for more precise control
• Choose between:
  • Fully automated execution
  • Manual approval via Suggestions

This feature leverages Keyword Tracker data to dynamically optimize bids based on how your products rank over time.

Note: This feature is currently available for Elite plans and will be released to Diamond plans in a future update.

Key Benefits

Improve Efficiency

• Avoid overspending when your keywords are already ranking well

Maintain Visibility

• Automatically boost bids when rankings drop

Reduce Manual Work

• Eliminate the need to constantly monitor keyword rankings

Smarter Optimization

• Combine ranking data with performance metrics for better decisions

Common Use Cases

1. Organic Rank Defense

• Increase bids when your organic rank drops below a target threshold

2. Sponsored Visibility Boost

• Increase bids when the sponsored rank is too low

3. Cost Control

• Decrease bids when your sponsored rank is already strong

Step-by-Step: How to Create a Keyword Tracker Rule

Step 1: Navigate to Rules

1. Go to Ads > Rules & Automation
2. Select the Keyword Tracker tab

Step 2: Create a New Rule

1. Click Create New Rule
2. Enter a rule name

Step 3: Select Products & Keywords

1. Choose products from your existing Keyword Tracker
   • Only child ASINs can be selected for ads
2. Select associated keywords
3. (Optional) Create a new Keyword Tracker directly from this page

Note: Only keywords tracked in Keyword Tracker can be used for this rule.

Step 4: Select Campaigns

1. Choose campaigns associated with the selected ASIN
2. Only campaigns containing a single ASIN are eligible

Step 5: Define Rule Conditions

Set your conditions using:

Ranking Conditions

• Organic Rank
• Sponsored Rank

Time-Based Logic

• Average position (last 3/5/7/10 days)
• Median position
• Consecutive ranking checks

Performance Filters (Optional)

• ACOS
• ROAS
• Spend
• Sales
• CTR, CVR, CPC, etc.

Step 6: Set Actions

Choose what happens when conditions are met:

• Increase bid by %
• Decrease bid by %
• Set a fixed bid
• Enable or pause targeting

Step 7: Set Frequency and Timezone

Set how often the rule should run and which timezone you prefer for this rule.

Step 8: Choose Execution Type

• Automate – Rule executes instantly
• Manual Approval – Suggestions appear on the Suggestions page

Step 9: Save and Activate

Click Create Rule to activate your rule

Important Notes

• Rules only run when sufficient Keyword Tracker data is available
• Ranking calculations exclude invalid or out-of-range positions (beyond 306 organic / 92 sponsored)
• If there is not enough historical data, the rule will not execute
• You can configure whether to include or exclude missing ranking data