How to Connect Your Walmart Ads Account to Helium 10 Ads

If you’re using Walmart Ads, you can connect your account to Helium 10 Ads to manage and analyze your campaigns in one place.

Unlike Amazon, Walmart Ads accounts are currently connected through a manual onboarding process. Follow the steps below to grant access and submit your details for setup.

Step 1: Grant Helium 10 Access in Walmart Connect

1. Log in to your Walmart Connect Ad Center
2. Click Account (top right)
3. Select Manage profile and account
4. Click Ad accounts in the left panel
5. Identify the ad account you want to connect

Make note of the following:

• Advertising Name (your account name)
• Partner ID (the account ID shown under the name)

Add Helium 10 as a Partner

1. In the left panel, click Access
2. Select the Partners tab
3. Click + Add Partner
4. Search for Helium 10
5. Select the ad account(s) you want to connect
6. Click Save

Set Required Permissions

Make sure the following permissions are enabled:

• Campaign Management (API endpoints): Edit
• Reporting (API endpoints): View Only
• Creative (API endpoints): Edit

Important: If these permissions are not set correctly, your data may not appear in Helium 10 Ads.

Step 2: Submit Your Details to Helium 10 Support

Once access has been granted, contact Helium 10 Support and provide:

• Your Helium 10 account email
• Your Walmart Advertising Name
• Your Advertiser ID (Partner ID)
• A screenshot confirming that Helium 10 has been added as a partner

Our team will complete the onboarding process for you.

Step 3: Wait for Data to Sync

After your account is successfully connected:

• It may take up to 24 hours for your Walmart Ads data to appear in Helium 10 Ads.

If you need help at any point, reach out to Helium 10 Support, and we’ll assist you with the setup.