Review Insights is a feature within the Helium 10 Chrome Extension that helps you understand what customers are saying about a product—and how those insights impact its performance.
Powered directly by Amazon’s official Customer Feedback API, Review Insights transforms raw review data into actionable insights you can use to improve your product, listing, and overall strategy.
Where to Find Review Insights
You can access Review Insights directly inside the Helium 10 Chrome Extension while viewing a product on Amazon.
Open a product page on Amazon
Launch the Helium 10 Chrome Extension
Select “Analyze Reviews” in the product summary section at the top
The insights displayed will correspond to the selected child ASIN.
What Review Insights Helps You Answer
Review Insights is designed to help you quickly understand:
What customers are talking about most
How customer sentiment is changing over time
What is driving your product’s rating up or down
Key Features
Topic Insights (What Customers Love & Hate)
Review Insights identifies and organizes:
Top positive topics
Top negative topics
Each topic includes:
Mentions (how often the topic appears in reviews)
Up to 3 review snippets (when available)
Up to 5 subtopics for deeper context
6-month trend data showing changes over time
Mentions vs. Star Rating Impact
You can analyze topics using two sorting methods:
Mentions – Shows the most frequently discussed topics
Star Rating Impact – Shows which topics most influence ratings
This helps you distinguish between:
What customers talk about most
What actually affects the product rating
Star Rating Impact (What to Fix vs. What to Highlight)
Review Insights breaks down how topics influence ratings:
Top Rating Up Topics
Features that positively impact reviews
Ideal for highlighting in listings and marketing
Top Rating Down Topics
Issues that negatively impact ratings
Should be prioritized for product or listing improvements
6-Month Trend Analysis
Each topic includes trend data over the past six months, showing whether it is:
Improving
Worsening
Stable
You can also:
Select multiple topics to compare trends
Hover over graphs for detailed insights
This helps you:
Monitor product improvements
Identify emerging issues
Validate whether changes are working
Compare Against Category or Parent ASIN
You can benchmark your product against:
Category averages
Parent ASIN performance
This provides additional context on:
How your product compares to competitors
Whether certain issues are unique or industry-wide
Variation Switching
If a product has variations, you can:
Switch between child ASINs
Analyze each variation individually
Export Data
You can export your analysis into a structured CSV file, including:
Topic insights
Trend data
Star rating impact
This is useful for deeper analysis or sharing with your team.
How Review Insights Works
Review Insights uses Amazon’s official API (SP-API) to deliver:
Verified, reliable data
No scraping
Consistent and accurate review analysis
Helium 10 enhances this data with a translation layer that converts raw metrics into clear insights, such as:
What customers love
What customers dislike
What’s improving or getting worse
What to fix first
Frequently Asked Questions
Who can use Review Insights?
Review Insights is available to Helium 10 paid subscribers.
Free users must upgrade to use this feature.
What does “Mentions” mean?
Mentions indicate how frequently a topic appears across customer reviews.
What does “Star Rating Impact” mean?
It measures how strongly a topic influences the product’s rating—positively or negatively.
Why do I need to select a child ASIN?
Review Insights analyzes data at the child ASIN level, so you must select a specific variation to view insights.
Why is some data missing?
This may occur if:
The product has low review volume
Amazon’s API does not return full data
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