Cerebro (Plus Magnet) Video: Unlocking the Power of Amazon Keyword Research

In the world of Amazon selling, keyword research is crucial for driving traffic and increasing sales. To streamline this process, Cerebro (Plus Magnet), Helium 10’s keyword research tool, offers a wealth of insights to refine your strategy. Whether you're starting fresh or enhancing your existing research, Cerebro (Plus Magnet) equips sellers with powerful data to make informed decisions. Here's how to use Cerebro (Plus Magnet) effectively and understand its key features.  

Why Use Cerebro (Plus Magnet) for Keyword Research?

Cerebro (Plus Magnet) allows sellers to:

• Gain instant insights: Analyze single keywords or a group of keywords effortlessly.
• Enhance initial research: Complement data gathered through other tools.
• Identify trends and opportunities: Spot high-performing keywords with minimal competition.

Getting Started with Cerebro (Plus Magnet)

Select Your Marketplace

At the top-left corner, you’ll find a dropdown menu with a flag icon. Select the marketplace that is most relevant to your target audience. For example, if you're selling in Germany, conduct your research within the German marketplace rather than using Amazon.com. Cerebro (Plus Magnet) supports various marketplaces, including the U.S., Canada, Germany, Japan, and more.

Access Your Search History

Cerebro (Plus Magnet) saves all your previous searches. Use the History button to revisit any search results, preserving the exact data you viewed, whether it was last week or last month.

Key Features and Filters

Common Words

If certain phrases or words, like "Amazon Prime," repeatedly appear in your results but aren’t relevant to your product, you can exclude them. Add these terms to the Common Words filter to refine your search results.

Keyword Suggestions

Begin typing a keyword to generate auto-complete suggestions. Cerebro (Plus Magnet) sorts these suggestions by their search volume over the past week, offering instant insight into popular search terms.

Keyword Analysis Tabs

• Find Suggestions: Enter one keyword to discover related terms.
• Analyze Keywords: Upload up to 200 keywords for detailed insights.

Understanding the Results

Keyword Distribution

Cerebro (Plus Magnet) divides the keywords it finds into categories:

• Organic: Keywords ranking naturally.
• Smart Complete: Suggestions based on related terms.
• Amazon Recommended: Terms suggested by Amazon.

Word Frequency

This feature displays how often individual words appear across all keyword phrases. For example, if "shelves" appears in 296 out of 3,800 keywords, its frequency will be listed.

Search Volume and Trends

• Search Volume: Estimated number of searches for a keyword in the last 30 days.
• Search Volume Trend: Indicates changes over the past month, such as a 19% decrease for certain keywords.

Cerebro IQ Score

This score compares search volume to competing products. Higher scores suggest less competition relative to search volume, making these keywords potentially easier to rank for.

CPR Number

The CPR (Cerebro Product Rank) indicates the number of units you need to sell over a set period to rank on page one for a specific keyword.

Database Update Frequency

The keyword database is dynamically updated with data from Amazon every 7-30 days.

• Search volume is typically updated at the end of every week.
• Title Density updates vary from a few days to weeks, depending on the keyword's search volume.

Advanced Features

Title Density

This metric indicates the number of listings on page one that contain the keyword in their title. A lower title density suggests less competition, increasing your chances of ranking.

Sponsored ASINs

Displays the number of ASINs running sponsored ads for a given keyword, providing insight into competition and advertising opportunities.

Filtering and Customizing Columns

Use filters to refine your results based on specific criteria, such as keywords containing "coffin" or excluding certain phrases. Additionally, you can customize columns to display only the metrics relevant to your research.

Conclusion

Cerebro (Plus Magnet) is a vital tool for Amazon sellers seeking to refine their keyword strategies. From identifying high-traffic terms to uncovering low-competition opportunities, Cerebro (Plus Magnet) streamlines the process, saving time and maximizing results. Dive into Cerebro (Plus Magnet) today and unlock the potential of Amazon keyword research!