How to Analyze Keywords Using Cerebro (Plus Magnet)

Cerebro (Plus Magnet) helps you narrow down your keyword list to the most product-relevant terms, making it easier to craft optimized listings and launch effective sponsored ad campaigns.
In this guide, we’ll walk through the different ways you can refine your keyword research using Cerebro (Plus Magnet).

1. To get started, log into Helium 10 and open Cerebro (Plus Magnet) by selecting it from the Products menu. 

2. Within Cerebro (Plus Magnet), you have two tabs for keyword research. Find Suggestions takes a single keyword and provides relevant keywords to add to your list. With Analyze Keywords, you enter up to 200 keywords, and Cerebro (Plus Magnet) provides data to help you determine which ones are worth keeping. If you want to start your research from a single keyword, review the Find Suggestions article.

3. If you are looking to analyze a group of keywords and narrow your list down, select the Analyze Keywords tab and then choose your marketplace. 

4. You can either add your group of keywords manually by copying and pasting, or you can Add from My List. Once you’ve populated your keywords, click the Analyze Keywords button.

5. The search results will populate a large number of keywords at the bottom. To narrow your search, use the Filters section. Select "Show More" to view all available filter options. Once you’ve finished customizing the filters to your liking, select Apply Filters to update the keyword results at the bottom of the screen.

Amazon filters:

• Cerebro IQ Score: based on the ratio of estimated search volume vs. the number of competing products. A high score indicates a relatively high number of searches compared to the number of competitors, and a low score means the opposite.
• Search Volume: estimated number of times this keyword phrase is searched for monthly. 
• Word Count: number of keywords in the search phrase.
• Competing Products: total number of products returned in a customer search using this keyword/phrase.
• Phrases Containing: shows phrases that contain the entered keywords.
• Title Density: number of page 1 products with the searched keyword in their title.
• Match Type: source from which a keyword is drawn (Organic, Smart Complete, or Amazon Recommended).
• Search Volume Trend: trend over the last 30 days.
• Amazon Choice: filter keyword results based on the Amazon Choice badge status.
• Exclude Phrases Containing: excludes phrases that contain entered keywords.

Walmart filters:

• Search Volume (Walmart): based on proprietary estimates that are currently in beta. Exact and historical data are currently unavailable.
• Search Volume (Amazon): estimated number of times this keyword phrase is searched on Amazon monthly. 
• Word Count: number of keywords in the search phrase.
• Competing Products: total number of products returned in a customer search using this keyword/phrase.
• Phrases Containing: shows phrases that contain the entered keywords.
• Match Type: source from which a keyword is drawn (Organic, Smart Complete, or Amazon Recommended).
• Best Seller: filter keyword results based on the Walmart Best Seller badge status.
• Exclude Phrases Containing: excludes phrases that contain entered keywords.

6. The Keyword Summary section provides a high-level overview of your keyword results. A detailed description of each subsection of the Keyword Search Summary is listed below:

a. Average Search Volume is the average number of monthly searches for the list of keywords.

b. Total Search Volume is the total number of monthly searches for the keywords combined.

c. Average Cerebro IQ Score is the average Cerebro IQ Score for the list of keywords.

d. Average Competing Products is the average number of competing products for each keyword.

e. Search Volume Distribution displays what percentage of each search volume tier is represented across the list of keywords.

f. Word Frequency is a breakdown of the most frequent words used in the keyword phrases.

7. The bottom section shows the results of your keyword research. The results can be sorted by each column, and the columns can be reorganized by simply dragging and dropping them. See below for detailed descriptions of each column:

• The Cerebro IQ Score identifies products with high search volume and a low number of competitors. The higher Cerebro IQ Scores represent a better opportunity than keywords with lower scores.
• Search Volume shows the number of searches within the last 30 days. If you click on the chart icon, you will see historical search data at selected intervals of 30 days, 90 days, 1 year, or all time.
• Search Volume Trend shows how search volume has been trending over the last 30 days.
• The Sponsored ASINs metric shows the number of ASINs detected running sponsored ads recently in search results associated with this keyword phrase. 
• The Competing Products column shows the total number of products returned in a search using the keyword/phrase. 
• CPR (Cerebro Product Rank) is a formula that estimates the number of promotional sales a product will need in order for it to rank in the top half of page one for a keyword. The lower the number, the easier it will be to get the product ranked highly.
• Match Type will show: 
  • A for Amazon Recommended
  • S for Sponsored
  • O for Organic
• Title Density shows the number of page 1 products with the searched keyword in their title. The lower the number, the greater the opportunity to rank for this keyword.

8. You can add or remove columns by selecting the gear icon and then unchecking any columns you want to exclude.

9. As you browse your keyword results, you can manually refine your list by selecting the trash icon next to any words you would like to delete from your list. You can click on the View Deleted Words tab to browse deleted words and return them to the list if you would like to.

10. Another method of narrowing down your list of keywords is to add to the list of Common Words. This is located at the top right of Cerebro (Plus Magnet). Any word included in your Common Words list will not appear in your Cerebro (Plus Magnet) search results.

11. Click on the Export Data button to download your keywords, import them into Keyword Processor, or copy them to your clipboard.

12. Cerebro (Plus Magnet) stores your searches so that you can return later and continue working on them within the tool. Select the History button to access your previous work within Cerebro (Plus Magnet).

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