Listing Builder now delivers a fully integrated workflow that combines:

• Keyword discovery

• Keyword bank management

• AI-powered listing generation

All within one seamless experience — no tool switching required.

This update introduces major enhancements to keyword research, smarter AI content generation, upgraded keyword scoring (KPS), and improved workflow control.

Keyword Research in Listing Builder

Listing Builder includes an integrated keyword discovery experience designed to help you identify and prioritize relevant search terms without leaving the tool.

Find Keywords

Within the Find Keywords step, you can:

• Enter an optional seed ASIN

• Add competitor ASINs to generate keyword suggestions

• Apply customizable filters to refine results

• Sort and evaluate keywords using key performance metrics

• Save and reuse ASIN settings for future research

• Access marketplace-specific data (such as SQP, Search Query Performance) when eligible by selecting your own store and product

These tools allow you to generate and refine keyword ideas based on competitive insights and real marketplace data, helping you build a more strategic and product-focused keyword bank.

Keyword Bank – Workflow & Usability Enhancements

What You Can Do:

• Filter by keyword source

• Use bulk actions:

  • Bulk Delete

  • Bulk Favorite

  • Bulk Add to My List

• Customize table columns and metrics

• Star important keywords (starred keywords appear at the top and are prioritized in AI generation)

Improved Logic

• Smarter handling of repeated keyword additions

• Enhanced editing stability

• More refined keyword analysis capabilities

KPS (Keyword Performance Score) Upgrade

We’ve completely redesigned the KPS scoring algorithm.

What’s Improved:

• Multi-factor evaluation (keyword types, CPS, performance signals)

• More scientific and balanced scoring model

• Better prioritization of high-value keywords

This ensures smarter keyword selection and stronger listing optimization decisions.

Revamped AI Listing Generation

The AI system has been completely rebuilt to deliver smarter, more stable, and more controllable listing generation.

AI Model Upgrade

• Improved output quality and consistency

• Reduced randomness

• More professional listing results

Product Understanding via Image & ASIN

AI now automatically analyzes:

• Product images (upload your own or use the existing main image)

• ASIN data

• Brand context

It extracts and generates:

• Product name

• Key features

• Description

• Target audience insights

Brand Voice Integration

You can:

• Input a competitor ASIN to infer tone and positioning

• Describe your desired tone manually

AI will apply a consistent brand voice across the listing.

Rufus Integration (Amazon AI Insights)

• Toggle Rufus on/off

• Enter an ASIN to retrieve Rufus-related customer insights

• AI incorporates relevant customer questions and concerns into listing generation

Smarter Amazon SEO Optimization

AI now applies Amazon SEO best practices:

• Proper keyword phrase usage

• Root keyword coverage

• Strategic placement in titles, bullets, and descriptions

• Avoids keyword stuffing

Flexible Rewrite & Content Control

You can:

• Rewrite individual sections (Title, Bullets, Description)

• Provide rewrite instructions (tone, focus, selling points)

• Customize:

  • Number of bullet points

  • Bullet length

This gives you fine-grained control while maintaining AI efficiency.

AI Workflow

1. Click Start AI Workflow

2. Upload product image (optional if optimizing existing listing)

3. Toggle Rufus (optional)

4. Set Brand Voice preferences

5. Click Generate Listing

AI generation may take 1–2 minutes.

Once complete, select:

• Review Listing

• Use Suggestion

• Rewrite

Listing Builder AI Usage Defined

• One click generates:

  • Title

  • 5 Bullets

  • Description
    → Counts as 1 total usage

• Rewrites count as 1 usage per section

Plan Limits

• Diamond+ resets monthly

• Platinum users must upgrade after their lifetime allocation is exhausted

Keyword Bank usage is separate from AI usage.

Keyword Bank Access by Plan

Search Query Performance (SQP) data requires selecting your own store and an eligible brand-registered product.

Complete Workflow Overview

Step 1 – Find Keywords

• Seed ASIN (optional)

• Up to 9 competitor ASINs

• Apply filters

• Use SQP if eligible

Step 2 – Build Keyword Bank

• Filter, sort, star

• Bulk manage keywords

• Customize metrics

Step 3 – AI Listing Creation

• Start AI workflow

• Apply Rufus insights

• Set brand voice

• Generate listing

• Rewrite if needed

Frequently Asked Questions

Who has access to Keyword Bank?

• Diamond+: Full access

• Platinum: Access with limited metrics

Who has access to Listing Builder AI?

• Platinum: 5 lifetime uses

• Diamond+: 30 uses/month

Do Keyword Bank and AI share usage limits?

No. They are separate.

Why must I select my own store for SQP?

SQP data requires marketplace-specific, brand-registered account access for accurate performance data.