Listing Builder: Keyword Research & Revamped AI Listing Generation

Listing Builder now delivers a fully integrated workflow that combines keyword discovery, keyword bank management, and AI-powered listing generation — all in one place, with no tool switching required.

This article covers:

• How to find and manage keywords within Listing Builder
• How to use AI to generate and refine your listing
• Plan-based access and usage limits

The latest update to Listing Builder introduces several enhancements to AI listing generation and keyword workflows:

• Multi-image AI analysis: Upload up to 5 product images (previously 1) for richer product understanding
• Dual-ASIN Rufus integration: Add up to 2 ASINs for Rufus insights (previously 1)
• Brand Name Removal: Automatically strips brand names from keyword phrases to reduce manual cleanup
• Generic Keyword Auto-Completion: Unused root keywords (e.g., misspellings, non-English terms) are automatically moved to the Generic Keywords section to maximize indexing coverage
• Improved description character limit handling: AI-generated descriptions now stay within Amazon's character limits without sacrificing quality

Keyword Research in Listing Builder

Find Keywords

The Find Keywords step lets you build a targeted keyword list based on competitive and marketplace data.

From this step, you can:

• Enter an optional seed ASIN to anchor your research
• Add up to 9 competitor ASINs to generate keyword suggestions
• Apply customizable filters to refine results (including a Search Volume filter to target high-traffic or lower-competition terms)
• Sort and evaluate keywords using key performance metrics
• Save and reuse ASIN settings for future research
• Access Search Query Performance (SQP) data by selecting your own store and eligible product

Note: SQP data requires selecting your own store and product. This data is only available for brand-registered accounts that meet marketplace eligibility requirements.

Keyword Bank

What You Can Do

The Keyword Bank is your central hub for organizing and prioritizing keywords before applying them to your listing.

Key capabilities include:

• Filter by keyword source to segment your list
• Bulk actions: Bulk Delete, Bulk Favorite, Bulk Add to My List
• Star important keywords: starred keywords appear at the top of your list and are prioritized during AI generation

• Add Unused to Generic Keywords — automatically moves any unused root keywords (misspellings, non-English terms, etc.) into the Generic Keywords section of your listing to improve indexing
• Customize table columns to display the metrics most relevant to your workflow

Improved Logic

• Smarter handling of repeated keyword additions
• Enhanced editing stability
• More refined keyword analysis capabilities

KPS (Keyword Performance Score) Upgrade

The KPS scoring algorithm has been completely redesigned to improve keyword prioritization accuracy.

What's improved:

• Multi-factor evaluation (keyword types, CPS, performance signals)
• More balanced, data-driven scoring model
• Better surfacing of high-value keywords

AI Listing Generation

The AI system has been rebuilt from the ground up to deliver smarter, more stable, and more controllable listing generation.

AI Model Upgrade

• Improved output quality and consistency
• Reduced randomness for more professional results

Product Understanding via Images & ASIN

AI now analyzes your product to generate more relevant listing content.

You can provide:

• Up to 5 product images: upload your own or auto-retrieve from Amazon via ASIN
• If you provide an ASIN, Listing Builder automatically retrieves available product images
• If you upload more than 5 images, you can select which ones to use

Tip: The more images you provide, the more detailed and accurate the AI's product analysis will be.

AI extracts and generates:

• Product name
• Key features
• Description
• Target audience insights
• Brand context

Brand Name Removal

The Brand Name Removal toggle automatically detects and removes brand names from your keyword phrases. This reduces manual cleanup and helps ensure better compliance when optimizing your listing content.

Brand Voice Integration

You can:

• Input a competitor ASIN to infer tone and positioning
• Manually describe your desired tone

The AI applies a consistent brand voice across the full listing.

Rufus Integration (Amazon AI Insights)

Rufus integration is available on the Create Your Listing With AI page within Listing Builder.

From here, you can:

• Toggle Rufus on or off
• Enter up to 2 ASINs to retrieve Rufus-extracted customer insights
• Let AI incorporate relevant customer questions and concerns into your listing generation

Note: Using 2 ASINs combines data from multiple sources to improve content relevance and depth.

Amazon SEO Optimization

AI applies Amazon SEO best practices automatically, including:

• Proper keyword phrase usage and root keyword coverage
• Strategic placement in titles, bullets, and descriptions
• Avoidance of keyword stuffing

Flexible Rewrite & Content Control

You have full control over individual sections of your listing:

• Rewrite individual sections: Title, Bullets, or Description
• Provide rewrite instructions: specify tone, focus, or key selling points
• Customize bullet output: set the number of bullet points and bullet length

AI Workflow: Step-by-Step

1. Click Start AI Workflow
2. Upload product images (optional if optimizing an existing listing), up to 5 images supported
3. Toggle Rufus on/off, enter up to 2 ASINs for customer insights
4. Toggle Remove Brand Names on/off as needed
5. Set Brand Voice preferences
6. Click Generate Listing

Note: AI generation may take 1–2 minutes.

Once complete, select one of the following for each section:

• Review Listing: review the generated content as-is
• Use Suggestion: apply the AI output directly
• Rewrite: provide instructions and regenerate a specific section

Complete Workflow Overview

Plan Access & Usage Limits

AI Generation Limits

• Diamond+ usage resets monthly (depending on your billing cycle)
• Platinum users must upgrade once their lifetime allocation is exhausted

Note: One AI generation (Title + 5 Bullets + Description) counts as 1 usage. Rewrites count as 1 usage per section.

AI-generated listings and Listing Allowance are separate features in Listing Builder

The AI-generated listings feature (accessed via Start AI Workflow in Listing Builder), available on Diamond and above plans, operates independently from your 300-listing allowance. Each represents a distinct usage type and is tracked separately.

Keyword Bank Access by Plan

Note: Keyword Bank usage and AI generation usage are tracked separately and do not share limits.

Frequently Asked Questions

Who has access to Keyword Bank?

• Diamond+ plans: Full access
• Platinum plans: Access with limited metrics

Who has access to Listing Builder AI?

• Platinum: 5 lifetime uses
• Diamond+: 100 uses per month

Do Keyword Bank and AI share usage limits? 

• No. They are tracked separately.

Why do I need to select my own store for SQP data? 

• SQP data is tied to your brand-registered account and marketplace. Selecting your own store ensures you receive accurate, eligibility-based performance data.

How many images can I upload for AI analysis? 

• You can upload up to 5 images. If you enter an ASIN, Listing Builder will automatically retrieve available product images for that listing.

How many ASINs can I add to Rufus? 

• You can add up to 2 ASINs for Rufus analysis.

What does Brand Name Removal do? 

• It automatically detects and removes brand names from your keyword phrases, reducing manual cleanup and improving compliance in your listing optimization.

What are Generic Keywords, and how does auto-completion work? 

• Generic Keywords is a section of your Amazon listing that helps improve backend indexing. The auto-completion feature automatically moves any unused root keywords, such as misspellings or non-English terms, into this section, so no keyword coverage is wasted.