How Do I Use Profits to Track My Walmart Financial Data?


Helium 10 supports Walmart sellers with its Profits software. This first version of the software tracks and reports top-level financial analytics on its dashboard, financial KPIs on its Product Performance page, and inventory, prices and fees on its Inventory page. 

This article gives an overview of the first version of Profits for Walmart. Sellers experienced with Profits for Amazon will note that the functionality of Profits for Walmart is similar to Profits for Amazon, but the data displayed is less varied. This status will change as the product is developed for Walmart. 

The most important change in the data reporting is relevant to how often Walmart updates its data. Most of the data updates daily, but the commission and tax data is only updated every two weeks, when Walmart makes it available.

1. To view your Walmart financial data inside Helium 10 Profits, you need to connect accounts. To do so, please follow the steps in the article, “How Do I Connect My Helium 10 Account to My Walmart Seller Account?”

The number of Walmart accounts you can connect to your Helium 10 account is determined by your plan level. Elite and Diamond plans allow you to connect up to four Amazon or Walmart tokens to a single Helium 10 account, and give you unlimited access to Profits. Platinum, Starter and Free plans allow up to two connected tokens, and give users a trial access period to Profits for Walmart. 

2. Log into Helium 10 and click on the Tools link in the top navigation bar. Profits is located under the Analytics section. You can also click directly on the Profits link in the top navigation bar. If Profits is a platform you look at frequently, you may want to make it a favorite so that it shows up under the first column.


3. On the Profits Dashboard, you select the account you want to view using the Marketplace drop-down menu. Note that, occasionally, banner messages will appear at the top of the dashboard letting you know if you need to add information, like the cost of goods for a product.


From the dashboard, you can also filter the data for a Custom period of time, refresh the data, or click the Learn button to watch Pro Training videos on how to use Profits. 

4. Select your marketplace from the drop-down Marketplace menu.

walfrofits2a_copy.png5. The main dashboard displays top-level data for the current day, the previous day, the week, and a custom time range including each of the following:

  • Gross Revenue
  • Net Profit
  • Number of Orders, Units and Refunds


This data allows you to quickly analyze key performance indicators over all your products.

6. Set the Custom range box data by using the Period drop-down menu above the Custom box.


7. The dashboard highlights Favorites--products that you can tag to show up prominently when you open the platform. To assign specific products as favorites so their specific data appears on the dashboard as a separate line of data, click the blue Add Favorite items button. This action opens the Inventory page, where you can select which products you want to appear on the dashboard by activating the adjacent star. Find a product you want to check on frequently, and then click the star next to it to make it a favorite. Products must have sales to appear in the Favorites widget.



8. The Sales Trends widgets track the three products with the greatest decline in sales for the past two days, and three products with the greatest increase in sales, if there are any.


9. The second tab in Profits opens the Product Performance page. This page shows the individual product’s Gross Revenue, Expenses, Net Profit, Margin, ROI, Refunds and Units Sold. The final column contains a link to see a breakdown of the commissions, refunds, COGS (if you’ve entered the data), the net profit and the product’s margin. Keep in mind that Walmart only releases updates to this data once every two weeks.


10. The last functioning tab in Profits for Walmart is the Inventory page. Profits populates this page with data from Walmart, but this is also where you manage additional data about your products, like entering the cost of goods sold (COGS). COGS can be imported (or exported) as one action using the Import COGS button.


11. You can also enter or update COGS for individual products by clicking on the linked data in the COGS column. A pop-up window lets you enter or change the values in the open fields. Click the Apply button when you are done.


Clicking on the Product ID link opens the product page on Walmart.


Clicking on the SKU opens the individual Product details under the Product Performance tab. Inside the individual Product level for My Products, you have two additional tabs, one for Product and one for Profitability. The Product tab shows whether a product is active and published, its identifying data, and its overall sales performance. You can also add or change the costs for the product and shipping on this tab.


If you’ve added the values in the COGS window, Profits applies that data to the Profitability tab where you can view Gross and Net profits Under Net profit for the period set in the drop-down. The Current section of the window is showing potential Unit Profitability based on the current sale price and all costs.


12. The Expenses tab is currently under development for Profits for Walmart. You will be able to add your relevant costs and fees here to track them. When you click on a tab that is not available yet, you will get a message notifying you that the features are forthcoming.


13. The Refunds tab displays data about merchandise that has been refunded, based on the period of time and the marketplace selected in the drop-down menus in the top right corner. Unlike Amazon, Walmart does not differentiate between returns and refunds, so all data in Profits for Walmart concerns the number of refunds only.

At the top, a pie chart tracks the five products with the highest number of refunds, and a bar graph shows the refund rates for the top five most refunded products. These graphics help you quickly see which products may be negatively affecting the bottom line. 

The data can be downloaded in several formats, including a CVS or XLS spreadsheet. The charts can also be saved as images files.

Under the All refunds section, Profits lists the refund quantities for each product with detected refunds. When you click on the pie chart in the left column next to a product, the Reasons for Refunds window pops open with additional information.


Helium 10 prides itself on being responsive to customer needs, as it works continuously to improve and expand the value of its software. If you have software recommendations, be sure to share them with us by using the Share Your Ideas form located under the ? Circle in the top navigation bar on the dashboard.


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