Researching keywords for your Walmart listings and sponsored ads just got a lot easier with the launch of the Helium 10 Magnet for Walmart software. Paired with its competitor keyword research tool, Cerebro, Magnet helps you discover the product-relevant keywords required to write effective listings and set up successful sponsored ads.
1. To open Magnet, click Tools in the Helium 10 toolbar to open the software content menu. Magnet is located under Keyword Research.
2. Whenever you are doing product or keyword research, you want to make sure you’re doing it in the correct marketplace. To choose your marketplace, use the drop-down marketplace menu located in the top right corner of the dashboard.
3. To begin your keyword research, type in a keyword or set of keywords, or import previously saved keywords from My List, then click the Get Keywords button.
4. Magnet returns important top level data in four boxes as the top of the results. The first box on the left displays the popularity of the keyword, the match types identified, the number of competing products, and the number of products currently running sponsored ads with the keyword.
5. The second box shows the distribution of all related or relevant keywords, whether they are organic, and if they are Smart Complete. Smart Complete means that the keyword you searched on exactly matches part of the keyword phrases detected in the search. In this search, 15 of the keywords detected contain the words “cherry pitter.”
6. The third box identifies the current top three competitors who appear in the Walmart search results when someone searches using the keyword.
7. The last box lists the individual keywords that appear alone or as part of a keyword phrase in the search results. It orders them by how often they appear in the search results, allowing you to determine their relevance to the searched keyword and its associated products.
8. Below the top level data, Magnet offers a set of filters designed to help you narrow and focus your research. The first filter in the top left allows you to limit the search results based on the detected popularity of the keywords. To control which keywords appear, check the boxes of only those you want in the results.
9. In addition to filtering for keyword popularity on Walmart, you can also filter for the searched keyword’s monthly search volume on Amazon. This data, which has the benefit of a long set of historical data, can help you analyze the results. Keep in mind that shoppers on Walmart may have different search term habits than those on Amazon.
10. The third set of filters lets you control how many actual words are part of the keyword or keyword phrase. Historically, longer phrases have been associated with buyer intent on Amazon. For example, if a shopper searches on the word “kitchen,” their intent is considered open and exploratory. If they search for “kitchen towels” or “white cotton kitchen towels,” logic suggests that they are actually looking to buy white cotton kitchen towels, rather than look at examples of them. That’s why Magnet defaults to a minimum of two words per keyword. Customer searching habits may be different on Walmart, and you may want to remove the word count limits, or increase them.
11. If you want to limit the keywords results to those with a set range of competing products, you can enter the minimum and maximum numbers in the Competing Products filter.
12. Magnet searches for and displays relevant keywords based on your searched keywords’ associated top products. If you want to limit the Match Type in the search results, you can use the checkboxes under the Match Type filter. Magnet detects Smart Complete keywords and the organic keywords for the top ranking products, so the filter limits the Match Type options to these two choices.
13. Click the Best Seller Only box to restrict the results for keywords related to products with Best Seller badges.
14. Under Advanced Filters, you can further limit results by requiring phrases that contain or exclude specific words.
15. If you are ever uncertain about how a filter changes the search results, you can hover your cursor over the tooltip (circle with a question mark) to get a brief explanation.
16. You can also hover over the column headings in the search results for a tooltip explanation.
17. The search results list all the detected keywords along with their Walmart Search Volume, Amazon’s Search Volume, the number of Sponsored Products and Competing Products, and whether the keyword is ranked organically and/or is a Smart Complete keyword.
18. You can sort the list by clicking on a column heading, so if you want to see the keywords in order of their search volume, simply select it, and the list will change order to foreground the keywords with the highest search volume. Click on the heading again to see the list sorted starting with the lowest search volume.
You can also sort the data by using the drop-down menu in the top right of the chart.
19. To refine the list, you can click the X in the second column next to each keyword to delete it. Generally, as you refine your list to export or save in preparation for creating a listing or setting up sponsored ads, you will not want all of the words Magnet detects, because likely not all of them will be relevant to your product.
If you delete a keyword and then realize that you now want to return it to the list, click on the Deleted Words button located in the top right corner of the dashboard. This button prompts Magnet to open the list of previously deleted keywords. You can add a deleted keyword back into the list by clicking the gold Return to Results button. The Deleted Words folder is only stored for specific keyword searches.
20. Once you have cultivated a list of keywords to your satisfaction, you have a variety of ways to save it. You can add individual keywords or bulk add the complete list to your My List folder inside your Helium 10 account.
Once you’ve checked the boxes for the keywords you want to add to a folder in My List, click on the + Add Keywords to My List button in the top right corner.
When the words have been added, you’ll see a Success window pop up confirming the action.
21. You can access this folder from the Tools menu under the Keyword Section, or you can access them again when you want to start a new search in Magnet that includes the words from this folder.
22. You can also access your research later by clicking on the History button, located in the top right corner of the dashboard, and searching for this set of search results.
23. Magnet search results can also be downloaded, copied to your Clipboard, or sent to Frankenstein for further processing.
24. A couple of additional features available in the Filtered results include:
- the ability to see the historical Search Volume data for a keyword on Amazon by clicking on the graph icon next to the Amazon search results number.
- the ability to open the search results for a specific keyword by clicking on the boxed arrow next to the keyword. This action takes you to the Walmart site, and runs a search there for you.
25. The last thing of note is that searching multiple keywords at a time will produce slightly different results. Diamond and Platinum users can search up to 10 keywords at a time, while Elite can search up to 20 keywords. Notably, the top level data replaces the Distribution data with a set of Aggregation data, and the Top Competing Products box with a downloadable chart showing the distribution of the keywords by search volume.
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