Getting Started with TikTok Product Finder: Find Products and Connect with Influencers

The TikTok Product Finder is a tool designed to help TikTok Shop sellers discover trending products and directly connect with influencers who can promote them. It combines performance data, keyword filtering, and influencer metrics into one seamless workflow—allowing sellers to go from product discovery to influencer outreach without leaving the platform.

This end-to-end tool is part of the Product Research suite and integrates with other TikTok tools, including Hot Videos, Influencer Finder, and Influencer Messenger.

Key Benefits

• Discover Trending Products: Filter by GMV (gross merchandise value), items sold, category, price, and more.

• Connect With Influencers: View influencer data per product and invite them to collaborate directly.

• Analyze Performance: Review sales trends, affiliate impact, and video engagement.

• Save & Organize: Create lists of products, videos, and influencers for future campaigns.

Who Can Use TikTok Product Finder?

Note: TikTok Ads, MCF Integration, and Listing Converter tools have separate plan limitations.

Where to Find It

Navigate to the Product & Keyword Research section in the Products drop-down menu.

Product Finder: Features & Filters

Simple View

• Quickly browse top products by performance

• View collaborating influencers

• Save items to “My List”

Advanced View Filters:

• Search by: Product title, keyword, or shop

• Category: Select up to 3 categories

• Price Range

• Brand

• Product Rating: 0–5 stars

• Listing Date: Estimated date product was listed

• Free Shipping: Yes/No

Promotion Filters:

• Time Range: 7, 14, or 30 days

• Items Sold

• GMV & GMV Trends

• Affiliate Sales Share

• Influencer Activity: New vs. Active Influencers and Videos

Note: The table displays up to 500 product results. You can save products using the "My List" feature.

Product Classifications

Each product is assigned to one of the following classifications:

1. Hot New Launches – High-GMV new arrivals with strong momentum

2. Undiscovered Opportunities – Emerging products with steady growth potential

3. Organic Top Performers – Top products with little to no affiliate push

4. Influencer-Driven Winners – Products gaining traction via influencer campaigns

Product Detail Page

Clicking a product name opens a detailed view showing:

• Total Items Sold

• Total GMV

• Number of Related Influencers

• Number of Active Videos

Features:

• Add to “My List”

• Scan QR code to view the product on TikTok

• Direct link to the TikTok product page

Collaborating Influencers

This section displays:

• A list of influencers promoting the product

• Metrics for each influencer

• Clickable videos associated with the product

• Invite or Bulk Invite influencers directly via Influencer Messenger

TikTok Hot Videos

Explore viral TikTok videos from the past 7, 14, or 30 days.

Search by:

• Product title

• Keyword

• Category

See video performance metrics. All videos are clickable for full engagement analysis.

My List

Use My List to save and organize:

• Favorite products

• Top-performing videos

• Influencers to contact later

This is your personal workspace for campaign planning and content strategy.

Influencer Integration

Influencer Finder helps you discover influencers by niche or performance.
Influencer Messenger allows you to reach out directly, manage collaborations, and track conversations.

FAQs

What is TikTok Product Finder?

A research tool for discovering trending TikTok Shop products and connecting with influencers who can promote them.

How does it help my business?

It shortens the time from product research to influencer collaboration, saving effort and maximizing marketing effectiveness.

Where is it located in Helium 10?

Under Product & Keyword Research, alongside Hot Videos.

What data can I see?

• Product-level sales metrics

• Influencer activity

• Video performance

• Affiliate sales impact

Can I invite influencers from the platform?

Yes. Use Invite or Bulk Invite directly from the product or influencer detail pages.

Are influencer videos clickable?

Yes. All videos listed in the Product Detail and Hot Videos views are clickable.

How many products can I view at once?

Up to 500 products per search.

Can I filter my product search?

Yes. Use filters like keyword, category, price, GMV, rating, free shipping, and more.

Can I track products and influencers?

Yes. Use My List to save and organize for future campaigns.

How are products classified?

By performance and growth potential: Hot New Launches, Undiscovered Opportunities, Organic Top Performers, and Influencer-Driven Winners.

Do I need a specific plan to access TikTok tools?

Yes. Platinum and Diamond plans have different usage limits. TikTok Ads is currently available only to Diamond users.

Is this available outside the U.S.?

Currently, TikTok Product Finder is only available for the U.S. TikTok Shop.

What does “Number of Videos” mean?

It reflects the number of TikTok videos a creator has created for a specific product. The Videos column displays up to five top-performing videos.