Listing Builder now allows sellers to input competitor ASINs directly into the tool to retrieve relevant keywords from multiple sources—without switching between Cerebro or other keyword tools. This unified workflow streamlines keyword research, listing creation, and optimization.
Overview
With the new keyword research enhancement in Listing Builder, sellers can:
Automatically retrieve high-performing keywords based on up to nine competitor ASINs
Apply dynamic filters and real-time updates to refine keyword suggestions
Consolidate keyword data from multiple trusted Helium 10 sources, including:
Cerebro
Black Box Keywords
Amazon Brand Analytics (ABA)
Search Query Performance (SQP)
Which Plans Have Access?
This feature is available on all plans.
Diamond and above: 100 uses/month
Platinum: 20 uses/month
Starter, Free, Al la carte: 2 uses/month
Benefits
Streamlined Research: Work within one tool to identify and apply keywords.
Real-Time Filtering: Adjust filters instantly to refine results.
Data Consolidation: Manage competitor insights and keyword performance tracking in one place.
Keyword Source Transparency: Hover over any keyword to view its data source.
Improved UX: Enhanced layout and usability for listing creation.
Getting Started
1. Start a New Listing or Optimize an Existing One
You can begin your keyword research in two ways:
Create from Scratch: Manually input an ASIN (optional).
Optimize Your Listing: The existing ASIN will auto-populate as the seed ASIN.
If you choose SQP as a keyword source, a seed ASIN and the associated shop are required.
2. Add Competitor ASINs
You can add up to nine competitor ASINs to enrich keyword data.
3. Select Keyword Sources and Preset Filters
Choose from a variety of keyword sources and filters:
Find My ABA Converting Keywords
Find Competitor ABA Converting Keywords
Find SQP Sales Keywords (requires your ASIN)
Find Top Keywords (from Cerebro)
Find Opportunity Keywords (from Cerebro)
Find Historical Top Keywords (dropdown menu)
Top-Performing Organic/Sponsored Keywords (based on competitor rank)
Viewing and Filtering Keywords
Once the ASINs and filters are applied, keyword results will display in a sortable table.
Keyword Table Columns:
Keyword
Keyword Source
Search Volume
Keyword Sales
CPS (Competing Products Score)
You can filter keyword results by:
Source
Search Volume
Sales
Keyword performance type (e.g., Opportunity, Historical, ABA Converting)
Managing Your Keyword List
Select keywords to Favorite or Delete.
Favorited keywords are moved to the top of your Keyword Bank.
Applying Keywords to Your Listing
After selecting keywords, click Next to open the keyword placement screen.
Use dedicated buttons to insert keywords into:
Product Title
Bullet Points (choose a specific bullet point)
Description
Tip: Hovering over a keyword in the bank reveals the original filter or source (e.g., Opportunity Keywords, Historical Top Keywords).
Filtering the Keyword Bank
Users can continue refining keywords within the keyword bank by source:
Competitor ABA Converting Keywords
Top Keywords
Opportunity Keywords
Historical Top Keywords
Top-Performing Organic Keywords
Top-Performing Sponsored Keywords
FAQs
What is the Consolidated Keyword Research feature in Listing Builder?
It allows users to input competitor ASINs and retrieve relevant keywords from multiple data sources without switching tools.
How do I use the feature?
Within Listing Builder, you can start a new listing or optimize an existing one. Then, you can input competitor ASINs and select your desired filters.
Is this feature available to all users?
It is available to Platinum and higher plans.
Can I exclude variations in keyword research?
Yes, variation exclusion is supported.
Can I prioritize specific keywords for later use?
Yes. Use the Favorite function to pin keywords to the top of your Keyword Bank.
How do I apply keywords to specific parts of the listing?
Use the placement buttons next to each keyword to apply them to the title, bullet points, or description.
Do I need a seed ASIN?
Only if you're using SQP as a keyword source. Otherwise, it's optional.
How many competitor ASINs can I add?
Up to nine competitor ASINs can be added for keyword data enrichment.
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