Creating an effective landing page is key in driving external traffic and boosting sales beyond your Amazon listings. In this article, the key sections of the Design page will be explored, along with how they can be tailored for a variety of purposes
To give you a quick overview of the various sections found on different types of portal pages, we've outlined them below by page type:
| Section | Subsections |
|---|---|
| Product Sales | Header, Hero, About, Reviews, Action, FAQ, Footer, Form |
| Email Opt-In | Header, About, Info, Action, Footer, Form |
| Thank You | Notification, Hero, About, Action, Subscribe, Footer |
| Button Tree | Button Tree |
Product Sales Portal
The Product Sales Portal allows you to create a page where buyers can check a product before they are redirected to the Amazon page to make a purchase.
There are two main ways to design your portal:
1. Start from scratch, customizing each section manually.
2. Import your product listing from Amazon to pre-fill key information.
Step-by-Step Guide
1. Import Your Amazon Listing
- To pull your listing data into the portal:
- Paste your Amazon product link into the Amazon Product section.
- Click the Pull Product button.
2. Add Basic Product Information
After pulling your listing, fill in the following fields:
- Marketplace
- Price
- Discount
3. Update the Template
- Click the Update Template button. This will auto-fill the template with your product title, price, discount, and bullet points.
- Once your template is updated, your next step is to customize the individual sections of your landing page.
Header Section
- Typically includes your logo and a Buy Now button.
- You can resize and reposition both elements by clicking on them.
Hero Section
- Displays the product image, title, and price.
- All elements are editable; you can change the product image using the dropdown menu.
About Section
- Showcases your product details in bullet form.
- You can modify or add bullet points as needed.
Reviews Section
- Allows you to showcase reviews from Amazon manually.
- Use this space to highlight top customer feedback.
Action Section
- This section is linked to the Buy Now button in the Hero section.
- Click on the Buy Now button to attach the URL where you want customers to be redirected to.
FAQ Section
- Add frequently asked questions to address common customer concerns.
- Helps reduce the need for customer support by proactively providing answers.
Footer Section
- Add notes, policies, terms, and conditions relevant to your product or business.
Form Section
- Customize the Newsletter signup and Thank You pages.
- Choose the form type:
- Email Collection
- Groupon Code
- File Download
Final Step: Save Your Portal
- After you’ve edited and reviewed all the sections, you’re ready to save and activate your landing page.
Email Opt-In Portal
The Email Opt-In portal facilitates the capture of user email addresses through a form interface. This enables Portals to store contact data for the purpose of distributing product updates, promotional offers, and transactional notifications.
Below are the sections of the Email Opt-In portal, along with a brief description of their functions:
Header
- The header section contains mainly your logo, which can be resized up to 200px.
About
- The About section offers a brief overview of the portal's purpose and is typically located just below the header.
Info
- This section provides additional details that support and expand on the information presented in the About section.
Action
- In this section, buyers are prompted to complete a form with their name and email address before proceeding. The "Buy Now" button must include the target page's URL to redirect buyers to the next page.
Footer
- You can add more information, such as privacy policies and terms and conditions, to this section. You can also add their social media pages under the Social Share section of the footer.
Form
- In this section, you will be able to do the following:
- Edit the Thank You View
- Select the function of the form from the following:
- Email Collection
- PDF Attachment
- Group Coupon Code
- Single Use Coupon
Thank You Portal
This portal allows you to direct buyers to their Amazon product pages for seamless purchasing. Additionally, customizable discount banners can be added to highlight special offers, making it easy for buyers to view and redeem promotions.
Notification
- In this section, you can add a banner at the top and attach a link to allow buyers to redeem a discount.
Hero
- This section contains the product image as background, which can be uploaded in the Details tab, or use the pre-shared images in the template.
About
- In this section, you can add product-related information and set its background.
Action
- This section will redirect you to the Hero section, where you can set the Buy Now button’s text and color and attach the link to which the buyer will be redirected.
Subscribe
- In this section, the buyer will be prompted to fill out the form with their name and email address to receive product-related updates, notifications, and discounts.
Footer
- This section contains other information, such as privacy policy and terms of use, that you can add.
Button Tree Portal
The Portal’s Button Tree feature lets you highlight up to 10 products or brands on a single page. Each button links to a dedicated product page where buyers can view details and make purchases. This simple, streamlined layout enhances product visibility and improves traffic to your Amazon page.
Image and Video Restriction on Portals’ landing pages
- Uploaded images should be:
- A JPEG, GIF, or PNG file type.
- The image size should not exceed 1500 x 1500 pixels.
- The aspect ratio should not exceed 1:1
- Embedded videos should start with the following links:
- https://www.youtube.com/watch?v=
- https://vimeo.com/
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