Discover and Connect with Influencers on Amazon and TikTok Using Influencer Finder

Influencer Finder is a powerful discovery and outreach tool built into the Helium 10 platform. It gives you direct access to influencer content and profiles from both Amazon and TikTok, so you can easily identify creators aligned with your brand, analyze their performance, and begin outreach — all in one place.

Whether you're launching a product, boosting traffic, or scaling your brand presence, Influencer Finder simplifies the process of finding influencers who already create high-impact content in your niche.

Where to Find It

You’ll find Influencer Finder under the Marketing section of your Helium 10 dashboard.

Switch Between Amazon and TikTok Creators

At the top of the tool, you’ll find a simple toggle to switch between Amazon and TikTok influencers. This allows you to explore influencer databases for both platforms within the same experience — including search, filtering, and outreach capabilities.

Note: Influence Finder is currently limited to Amazon and TikTok US. 

What You Can Do with Influencer Finder

• Search a growing database of Amazon and TikTok influencers

• View detailed profiles, including social media links, content stats, and engagement metrics

• Export influencer lists for your campaigns

• Organize creators into custom lists

• Create and send custom or AI-assisted outreach messages (TikTok only)

• Manage conversations directly in the Influencer Messenger (TikTok only)

Who Can Access It?

*Unlimited on the Helium 10 side, but usage may be limited by TikTok based on the seller’s particular GMV (gross merchandise value). 

Granting Access to Subaccounts

To grant access to Influencer Finder for Amazon and TikTok, the main Helium 10 account must grant both permissions to the subaccount. 

Search and Filter Influencers

Influencer Finder provides advanced filters to help you identify the ideal influencers based on your specific goals. Filters are tailored by platform: 

Amazon Filters

Filter influencers by:

• Content metrics (videos, idea lists, photos, video likes, etc.)

• Carousel placement (upper/lower product page carousels)

• Product engagement (review count, price, revenue, etc.)

• Influencer details (bio keywords, social links, Top Creator badge)

TikTok Filters

In TikTok mode, the tool simplifies discovery while adding outreach and list-building functionality. You can:

• View influencer profiles and contact details

• Invite influencers to collaborate via custom or AI-generated messages

• Select your products, set commission rates, and manage invitations

Built-In Outreach Tools for TikTok

With TikTok influencers, you can go beyond research and directly message creators from within Helium 10.

Key Outreach Features:

• Influencer Messenger: Track all messages sent, including status and engagement.

• Invitation Builder: Customize your message manually or use AI to generate it.

• Product Selection: Choose one or more of your Amazon products to offer.

• Commission Settings: Set a commission rate for the influencer campaign.

• My Lists: Save and organize influencers into custom folders for future outreach.

Understand Influencer Performance at a Glance

No matter which platform you’re viewing, each influencer profile comes with clear metrics:

• Profile Image & Name (clickable for more details)

• Social Media Links (Instagram, YouTube, TikTok, Facebook)

• Content Stats (videos, photos, idea lists, engagement)

• Amazon-Specific Product Metrics (revenue, reviews, price, etc.)

• Top Creator Badges (Amazon only)

Export and Organize

• Export Options: Download your influencer lists as CSV or XLSX

• Custom Columns: Configure which data points are visible

• Save Favorites: Add top influencers to “My Lists” for follow-up

Why Use Influencer Finder?

Influencer Finder eliminates the guesswork from influencer marketing by connecting you to verified, content-producing creators across Amazon and TikTok. Whether you want to evaluate their past performance or kick off a paid collaboration, the tool gives you everything you need in one unified interface.