Keyword Tracker Video: How to View PPC Data on Your Keywords

Tracking your keyword performance is only part of the picture—understanding how your PPC (Pay-Per-Click) efforts relate to those rankings is what can truly drive results. That’s why Keyword Tracker’s integration with Helium 10 Ads is so powerful. It lets you directly compare your keyword rankings to your Amazon Advertising data, helping you make smarter, more profitable decisions.

Why This Matters

PPC and keyword rankings go hand-in-hand. For example:

• Advertising on a keyword and generating sales can boost your organic rank.

• If you see your organic rank drop, increasing your PPC bid may help regain visibility.

• Knowing how many impressions, clicks, and sales a keyword is generating can help you determine whether to scale, pause, or optimize a campaign.

Having all this data in one place helps you quickly spot trends, understand performance, and take action, putting money back into your pocket.

Step-by-Step: Viewing PPC Data in Keyword Tracker

💡 Note: You must have Helium 10 Ads connected to your account to access PPC data in Keyword Tracker.

1. Open Keyword Tracker and navigate to the Ads tab of your product or keyword view.

2. You'll see your tracked keywords listed, just like in other views—but now with several additional PPC-related columns.

Key PPC Metrics You'll See

For each keyword, you’ll find:

• Campaign Count: Number of campaigns with at least one impression for that keyword.

• Target Type Breakdown: Counts for phrase, broad, and auto targets.

• Ad Sales: Total sales attributed to that keyword in the selected date range.

• PPC Spend: How much you spent on ads for that keyword.

• Clicks: Total PPC clicks for that keyword.

• Impressions: How many times the ad appeared in search.

• Cost per Click (CPC), Click-Through Rate (CTR), Conversion Rate, ACOS, ROAS—and more.

🔄 You can adjust the date range (e.g., last 14 days, 30 days) to match your analysis period.

Graphing Keyword Rank vs. PPC Performance

To visualize trends:

1. Click the graph icon next to a keyword.

2. Choose which metrics to plot (e.g., Sponsored Rank vs. PPC Sales, Cost Per Click vs. Sponsored Rank).

3. Analyze how your keyword performance responds to changes in your advertising strategy.

For example, you might discover:

• Increasing your bid led to a better Sponsored Rank.

• Lowering your CPC caused your rank to drop.

• A spike in conversion rate correlated with a bump in organic rank.

Take Action Based on Insights

By monitoring your rank alongside PPC data, you can:

• Proactively boost bids on high-potential keywords.

• Reactively adjust campaigns when you see a drop in rankings.

• Fine-tune campaigns for better ROI and keyword positioning.

By leveraging Keyword Tracker’s PPC integration with Adtomic, you gain a complete view of how your advertising impacts keyword performance. Use this data to make better decisions, optimize your strategy, and grow your bottom line.