Alta: How Much Can I Get Advanced Daily Using Daily Advance?

It depends on your business performance and other factors. When we first check your eligibility we will determine your daily “Advance Rate”, which will generally be 70-90% of your gross sales. The remaining portion which is not advanced is called "the reserve"; this reserved amount covers your account in the event of marketplace refunds or chargebacks.  We do not keep these funds, and you will receive the remaining amount at your regularly scheduled time.


Each morning our system analyzes your available marketplace earnings of the previous day and will advance you between [70%-90%] of that amount (depending on your determined Advance Rate). This is automatically done.


We may increase the Advance Rate percentage over time, as we gather more history and understanding of your sales and business performance.

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