What Should I Do If I Can't Connect My Seller Account to My Helium 10 Account?

On rare occasions, when Professional Amazon Sellers go through the process of linking their Amazon accounts to their Helium 10 account so that they can view their data inside their Helium 10 software, they may encounter issues. This article explains the primary issues that can occur and how to solve them.

I. Denied Access to MWS API

If you try to connect your accounts following these instructions, but get the "This token is denied access to MWS API," message, the cause is generally because:

1) you may not yet have established a Professional Seller Account on Amazon, so you need to create one. Amazon only assigns MWS Tokens to its Professional Seller Accounts. Go to Amazon's Seller Central website and create a Professional Seller Account. Then, follow these instructions.

2) there may be an overdue payment on the Seller Account. You must bring the account current, or contact Amazon Seller Central if you believe the balance owed is in error. Once the balance is cleared, you will be able to connect your accounts following these instructions.
 

II. Invalid Token

If you get the error message "Auth token is not valid for Seller ID and/or MWS Account ID" the reason is usually related to an unidentified Seller ID-Token combination caused because:
 
1) Amazon is still processing the addition of your token into its system. You can simply wait for 30-60 minutes and retry adding the token, especially if you've recently set up your Professional Seller Central account. Your MWS token is created by Amazon and is unique to your account.
 
2) the token you're tried to enter is incorrect. Be sure, when you attempt to connect the account again, to copy-and-paste the complete Seller ID alphanumeric string to ensure accuracy, following these instructions.
 
Sometimes, you've accidentally entered the Marketplace ID instead of the Seller ID. Double check that you've copy-and-pasted the correct type of ID. 
 
If you get the message "Unable to validate the token," please try again, making sure you carefully copy-and-paste the full Seller ID following these instructions.
 

III. Token Already in Use

Occasionally, especially if you've previously used Helium 10, stopped and then resumed, Amazon may already have a record of that connection. If you try to connect a token that has previously been connected, you'll get a message saying that the token you've entered is "already active." That means the token is currently attached to different account.
 
You must remove the token from the account it is currently connected to before you can reconnect a new Helium 10 account. Sometimes, you might not remember which account your token was connected to, and in that case, Helium 10's customer service agents can usually find the account, and remove the token for you. Either send Helium 10 an email or sign into your Helium 10 account and post a help request with an agent using the blue chat bot located in the lower right hand corner of the main dashboard.
 
IV. PPC Token Error
 
Clients may not see all PPC costs if they have more than one Seller Account, because, currently, Amazon allows for multiple Seller Accounts--but only one PPC token--to be connected to third-party companies like Helium 10. Therefore, the MWS and PPC tokens will not match on secondary accounts, and Profits and ADS will fail to show all PPC data. (Keep in mind, as well, that unless you are running an active PPC campaign, Profits will not show any PPC data either.)
 
The work around to link everything up inside Helium 10 is explained in the article "How Do I Use ADS If I Sell in Multiple Regions?"
 
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