Why Is Keyword Tracking Important?
Tracking your keyword rankings is crucial for understanding your visibility in Amazon search results. If your product isn’t appearing on page one for your most important keywords, your chances of making sales decrease significantly. By monitoring your keyword rankings daily—or even hourly—you can gain deeper insights into how your product appears across different search scenarios and adjust your strategy accordingly.
1. The Difference Between Daily and Hourly Tracking
- Daily Tracking (Once per Day): Gives you a general idea of where your product ranks at a specific time.
- Hourly Tracking (24 Times per Day): Provides a more detailed picture by accounting for fluctuations in ranking based on location, browser type, and user behavior.
Why Do Rankings Fluctuate?
- Amazon personalizes search results based on user history, location, and device type.
- A keyword rank at position #7 on page one for one user may appear on page two or even page eleven for another.
- Hourly tracking ensures you’re seeing the full picture rather than a single snapshot.
2. How to Track Keywords in Helium 10’s Keyword Tracker
Step 1: Add a Product to Keyword Tracker
- Copy the ASIN of your product.
- Go to the Keyword Tracker tool in Helium 10.
- Click Add Products and enter the ASIN.
- If Amazon detects variations (e.g., different colors or sizes), choose whether to track the parent ASIN (all variations) or each variation separately.
- Recommendation: Track each variation separately for more precise insights.
Step 2: Add Keywords to Track
- Enter the keywords you want to track manually or select them from a keyword list.
- Click Start Tracking—your keywords are now being monitored daily by default.
Step 3: Enable Boost Mode for Hourly Tracking
- In the Keyword Tracker, locate the rocket ship icon next to each keyword.
- Click the rocket ship—it will turn blue, indicating that Boost Mode is enabled.
- Your keyword will now be tracked every hour instead of once per day.
3. How to Analyze Your Keyword Rankings
View Organic & Sponsored Rank History
- Click on any keyword to see its ranking history graph over time.
- Use the Zoom tool to focus on specific timeframes (e.g., a sales spike or dip).
- Toggle between Organic Rank (natural placement) and Sponsored Rank (ad placement).
Historical Data Insights
- Helium 10 retains ranking data for years, so you can analyze trends dating back to 2019 or earlier (if available).
- Unlike other keyword trackers, you can access ranking history even if you add a keyword after it has started ranking.
4. How Many Keywords Should You Track?
- Recommended: 50-100 per product (covering the most sales-driving keywords).
- Some sellers track 300-400 keywords per product but prioritize their top-performing ones.
- For the most important keywords, enable Boost Mode to track 24 times per day.
Final Thoughts
Tracking your keywords daily or hourly provides vital insights into your Amazon search performance. If your product ranks inconsistently, Boost Mode helps uncover fluctuations and allows you to optimize accordingly.
Start tracking your keywords today and maximize your visibility—and sales—on Amazon! 🚀
Create a Free Helium 10 Account Today!
Start with the free extension: Download the Helium 10 Chrome Extension.
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