Cerebro: How to Find All the Keywords an Amazon Product is Ranking for

How to Discover Keywords an Amazon Product is Ranking For with Helium 10 Cerebro

Understanding which keywords your product ranks for on Amazon is crucial to driving sales. By leveraging Helium 10's Cerebro tool, you can quickly identify the search terms that bring products to the top of Amazon’s search results—helping you to optimize your listing, make informed ad spending decisions, and ultimately boost sales. This guide walks you through the basics of keyword research with Cerebro, from finding relevant keywords to using advanced filters to hone in on high-impact terms.

Why Keyword Research Matters

Keyword research is the backbone of selling on Amazon. Shoppers on Amazon search for products using specific terms, like “collagen peptides” or “coffin shelf.” When they do, Amazon displays a list of products related to those search terms, often only on the first couple of pages. Appearing at the top of these search results can make all the difference for visibility and sales. Without relevant keywords in your listing, you won’t rank in search results, missing out on potential sales. Cerebro is designed to uncover these high-value keywords and give you a clear picture of where your product stands in the competitive landscape.

Getting Started with Cerebro

To begin, open Cerebro and decide if you want to analyze your product or that of a competitor. Each product on Amazon has a unique identification number called an ASIN, which you’ll use to look up a product’s keyword ranking. Copy the ASIN, paste it into the Cerebro search bar, and click “Get Keywords.” Within moments, you’ll have a comprehensive list of keywords that the product ranks for, including both organic rankings and sponsored listings.

Important Feature: Excluding Variations

If your product (or a competitor’s) has multiple variations, like different colors or sizes, you can use the “Exclude Variations” button to narrow your search. This feature is especially useful if you only want data for a specific variation, like the “pink coffin shelf,” rather than all coffin shelves of varying colors. Otherwise, you’ll see keywords for all variations mixed together, which may not be relevant to your focus.

Exploring Keyword Rankings and Types

Once your keyword results load, you’ll notice columns indicating different types of rankings:

• Organic Keywords: These are keywords the product ranks for without paid promotion.
• Sponsored Keywords: Keywords for which the product appears in paid ads.

Cerebro also shows the last date each ranking was recorded, meaning you get exact rankings as tracked by Helium 10 within the past 30 days.

Filtering Keywords to Focus on Top Performers

When analyzing keywords, it’s helpful to narrow down to those that drive the most traffic and sales. By using Cerebro’s Organic Rank Filter, you can set a range for organic positions, such as 1-50. This range typically represents the top-performing keywords on Amazon, where products are likely to generate the most clicks and sales. Focusing on these keywords can give you a good idea of which terms are truly valuable for driving visibility and revenue.

You can also apply a Search Volume Filter to focus on keywords with high search traffic. Combining these filters allows you to see only the keywords that matter most for driving sales.

Advanced Filtering Options

If you’re only interested in keywords where the product appears organically, you can use the Match Type Filter and select “Organic.” Cerebro offers various match types, but starting with organic is a great way to focus on unpaid, natural search results. This approach is ideal if you’re researching keywords for an existing listing you want to optimize for organic visibility.

Next Steps: Testing and Applying Your Keyword Data

Now that you have your keyword list, you’re ready to put it into action. If you have your own product, enter it into Cerebro and explore all the organic keywords for which you’re currently ranking. Then, fine-tune your listing with these keywords to improve search visibility.

If you’re still in the product research phase, try inputting a competitor’s ASIN to see where they’re getting traffic and sales from. Using the filters, test different keyword combinations and observe how they drive rankings and clicks. This data can be invaluable for both launching new products and boosting existing ones.

Conclusion

Helium 10 Cerebro offers Amazon sellers a clear pathway to discover high-value keywords that boost product rankings and sales. Whether you're fine-tuning your own listing or exploring competitor strategies, Cerebro’s keyword insights are a game-changer for anyone looking to succeed in the competitive Amazon marketplace. So, dive in, explore your keywords, and unlock the full potential of your Amazon product listings with Cerebro.