How Do I Create a PPC Campaign Using Adtomic?

Building an Amazon PPC campaign in Adtomic is fast and easy. Whether you are an experienced seller who has run numerous campaigns or you have never run one, this article will help you set up and execute the process quickly with this sophisticated tool.

There are 3 options when creating a campaign within Adtomic. Adtomic can create a campaign structure with rules that will promote targets from an Auto campaign to manual campaigns using Adtomic’s Quick Builder, Guided Builder, or the ability to create single campaigns 

To get started, please choose your preferred option below:

  • Use the Quick Builder to create a multiple Campaign Structure 
    • Designed for people who are new to setting up and running PPC campaigns and do not have a list of researched keywords prepared.
  • Use the Guided Builder to create a multiple Campaign Structure
    • For users who have researched keywords and ASINs prepared (recommended), and/or for users who want to build multiple campaign types at the same time. 
  • Create a Single Campaign
    • For users who have existing campaigns but would like to add one or two more campaigns needed to complete their Rule set. 

Quick Builder

1. Log into your Helium 10 account, open Adtomic, and go to the Ad Manager level. Make sure you are inside the account and market where you want to set up your PPC. Inside Ad Manager, click on the + Campaign button.

Picture1.png

Picture2.png

2. Click on the Quick template button.

Picture3.png

3. Inside the Quick Campaign Builder, you will have three Product Lifecycle Stage options. They are named to match the basic goals of each option.

    • Launch: Use this option for a new product or to push for the highest number of customer impressions possible. The goal here is to get as many customers as possible to see your ad in order to collect data you can then use to optimize.
    • Scale: Use this option if you already know your budget, bid limits, and have researched a list of keywords and competitor ASINs to use in setting up the campaign.
    • Liquidate: Use this option for discontinued products you want to sell quickly or to clear out stock for new versions.

Picture4.png

The Quick template defaults to the Scale strategy. It’s designed to be used by sellers who are advertising their products for the first time, and/or for new products from established sellers. With this option, you will be creating a Sponsored Product ad campaign only.

As in other Helium 10 tools, you’ll notice a progression tracker across the top so you can see where you are in the process of setting up the campaign.

Picture5.png

4. The first actions are to name your campaign set, select the Product Lifecycle Stage best suited for your purposes, and add products to the campaign. If your MWS is connected, the Product Selection tab will be loaded with the products connected to your account, and you can hit + Add next to the products you want to add to the campaign. If your MWS token is not connected, you will need to enter your product SKUs manually. Once you have completed all the actions, click Next.

Picture6.png

5. Adtomic will automatically set a default Target ACoS of 30%. You can change this target to a different amount better suited for your PPC goals. Once you have input your preferred Target ACoS, click the Set ACoS button.

Picture7.png

6. Adtomic will automatically prefill your default bid and maximum daily budget for you based on the product(s) selected in the previous step. You can change those suggested values if needed.

Each campaign has a separate task:

  • Once you launch the campaign, the foundational Auto campaign will begin finding search terms and ASINs that lead to shopper interest in your product(s). 
  • Those converting targets will then be added as Broad match keywords in the Research campaign to identify additional combinations of keywords that might lead to clicks and sales. 
  • Those same keywords will also be added as Exact match keywords into the Performance campaign
  • As Adtomic finds and identifies converting ASINs as the campaigns run, it also adds them to the Product Target campaign.

At the bottom of the window, note that Automatic Keyword Promotion (per the above sequence), Bid Adjustment, and Negative Keywords default to off. If you want the Keyword and Bid Suggestions automated, you can turn them on by using the toggles for each action. Note that it is recommended that you review the Suggestions page for the recommendations these rules will generate until you are confident that they can be automated.

Picture8.png

Before launching the campaign, review each of the four campaigns built using the Quick template. The data columns show the Default Bid, the Daily Budget, and the Bid Algorithm strategy. If you are satisfied with your settings, click the Launch Campaigns button at the bottom-right to launch your campaigns.

Picture9.png

[back to top]

Guided Builder

Before you start building a set of campaigns in the Guided template, you will want ready:

  • A prepared list of research keywords relevant to your product
  • A prepared list of competitor ASINs
  • A researched bid and daily budget strategy

To build your set of campaigns in the Guided template, follow these steps:

1. Log into your Helium 10 account, open Adtomic, and go to the Ad Manager level. Make sure you are inside the account and market where you want to set up your PPC. Inside Ad Manager, click on the + Campaign button.

Picture1.png

Picture2.png

2. Click on the Guided template button. 

Picture10.png

3. Inside the Guided Campaign Builder, you will have three Product Lifecycle Stage options. They are named to match the basic goals of each option.

    • Launch: Use this option for a new product or to push for the highest number of customer impressions possible. The goal here is to get as many customers as possible to see your ad in order to collect data you can then use to optimize.
    • Scale: Use this option if you already know your budget and bid limits, and have researched a list of keywords and competitor ASINs to use in setting up the campaign.
    • Liquidate: Use this option for discontinued products you want to sell quickly or to clear out stock for new versions.

Picture11.png

Notice that the progression tracker for the Guided template has four steps instead of just two in the Quick template. The added steps allow you to use your own research keywords and ASINs.

Picture12.png

4. The first actions are to name your campaign set, select the Product Lifecycle Stage best suited for your purposes, and add products. If your MWS is connected, then the Product Selection tab will be loaded with the products connected to your account. If your MWS token is not connected, you will need to manually enter your product SKUs. Once you have completed all the actions, click Next.

Picture6.png

5. Adtomic will automatically set a default Target ACoS of 30%. You can change this target to a different amount better suited for you. Once you have input your preferred Target ACoS, click the Set ACoS button.

Picture7.png

6. The second step is to select the type of campaign you wish to create. You can create a Sponsored Product, Sponsored Brand, Sponsored Display ad, and/or set up multiple campaigns in one process.

Note - To create Sponsored Brand or Sponsored Display ads, you must be Brand registered. Once you have chosen the type of campaign, by ensuring the campaign type option is surrounded by a blue square, click the Next button.

Picture14.png

7. Adtomic then shows you a preview of the campaign(s) you’re setting up. You can change the Default Bid or Daily Budget in this window and turn off the Product Targeting campaign by unchecking the box next to Include Product Target Campaign towards the top-right. We recommend running Product Targeting campaigns because it allows Adtomic to find and add the ASINs of competing products from the Auto campaign and add them to the Product Target campaign.

Each campaign has a separate task:

  • Once you launch the campaign, the Auto campaign will begin finding search terms and ASINs that lead to shopper interest in your product(s). 
  • Those targets will be added as Broad match keywords in the Research campaign to identify additional combinations of keywords that might lead to clicks and sales. 
  • Those same keywords will also be added as Exact match keywords into the Performance campaign
  • As Adtomic finds and identifies converting ASINs as the campaigns run, it also adds them to the Product Target campaign.
  • Adtomic looks through each campaign's search terms and ASINs to find converting targets that will be added to the full campaign set. 

When you are satisfied with the conditions of the campaigns, click the Next button.

Picture15.png

8. The third step of the Guided strategy is where you add your prepared keywords and negative keywords (optional).

The Research campaign is the first campaign for which you will enter keywords. Adtomic gives you three ways to enter keywords. 

First, you can add suggested keywords, based on their Match type, Broad, Phrase, and Exact. You can scan through the list of recommended keywords, and choose them one at a time, or you can click Add All to shift them all into your Research campaign.

Picture16.png           

You can also enter your researched keywords from another file under the second tab by copying and pasting the words (recommended).

Picture17.png

Finally, you can add keywords from My List on Helium 10. The My List tab displays all your existing lists so you can simply click + Add on the list you want to be included in the campaign.

Picture18.png

9. You can also add Negative Keywords as well, words that you have previously tested already and know do not convert to sales. Click on the Advanced Negative Keywords link to open the entry field (optional).

Picture19.png

10. Click Next to move on to enter keywords into the Performance campaign. In this campaign, the keywords are Exact Match Enter in keywords that you already know result in sales, based on previous research and campaigns or keywords that you wish to rank for.

Picture20.png

When you have finished adding known converting keywords and non-converting negative keywords, click Next to move on to the Product Targeting fields, where you will enter your competing products' ASINs.

11. On the Product Targeting ASINs window, you can enter your researched ASINs by typing or pasting an ASIN in the Enter Your ASINs box and clicking the + Add button between each entry. When your ASINs are entered, click the Next button.

Picture21.png

12. Finally, Adtomic takes you to the Review and Launch overview window, where you can review all the campaigns you are about to launch. Be sure to check that each component is set up per your preferences:

    • Product Group Details
    • Sponsored Campaign Set Details including campaign type, targeting type, daily budgets, default bids, bid algorithm strategy, and target values
    • Rules, including match types as well as the following options:
      • Automate: You have the option to turn on Automation. This is off by default as we recommend that you view your Suggestions page to see how the rules are moving your specific targets before turning on Automation.
      • Search Term Isolation: You have the option to turn off Search Term Isolation. This option is on by default. Search Term Isolation creates negative keywords for any search terms that Adtomic recommends be added to another campaign as a manual keyword. This strategy is only recommended for high-volume campaigns, and it is recommended to review data first before deciding what search terms to negate.

13. When everything looks the way you want it to, click the Launch Campaigns button.

Picture9.png

[back to top]

Single Campaign

Adtomic provides the ability to create single campaigns for when you don’t want to create a campaign structure set. This feature was added to assist sellers that just need one or two more campaigns to complete the minimum four campaign set outlined above.

1. Log into your Helium 10 account, open Adtomic, and go to the Ad Manager level. Make sure you are inside the account and market where you want to set up your PPC. Inside Ad Manager, click on the + Campaign button.

Picture1.png

Picture2.png

2. Click on the Single Campaign template button. 

Picture22.png

3. Inside the Single Campaign Builder, you will have the ability to choose what type of campaign you want to create. 

You can create a Sponsored Product, Sponsored Brand, and/or a Sponsored Display ad. To create Sponsored Brand or Sponsored Display ads, you must be Brand registered. Once you have chosen the type of campaign by ensuring the campaign type option is surrounded by a blue square, you will then choose the type of targeting you want to set up. 

Picture23.png

Adtomic allows you to configure Manual targeting which allows you to enter your researched keywords or ASINs, or to use Amazon’s Automatic targeting which will target keywords and ASIN’s of products similar/related to the product in your ad. Once you are satisfied with your choices, click the Next button.

Picture25.png

As in other Helium 10 tools, you’ll notice a progression tracker across the top so you can see where you are in the process of setting up the campaign.

Picture26.png

4. The next step in setting up the campaign is to perform the following:

    • Name your campaign
    • Choose whether to add the campaign to a portfolio or create a new portfolio for it
    • Select the Product Lifecycle Stage best suited for your purposes
      • You will have three Product Lifecycle Stage options. They are named to match the basic goals of each option:
        • Launch: Use this option for a new product or to push for the highest number of customer impressions possible. The goal here is to get as many customers as possible to see your ad in order to collect data you can then use to optimize.
        • Scale: Use this option if you already know your budget and bid limits and have researched a list of keywords and competitor ASINs to use in setting up the campaign.
        • Liquidate: Use this option for discontinued products you want to sell quickly or to clear out stock for new versions.

Picture11.png

  • Add your products
    • If your MWS is connected, then the Product Selection tab will be loaded with the products connected to your account. If your MWS token is not connected, you will need to manually enter your product SKUs.
  • Set your default bid and budget.
  • Add any negative keyword or product targeting.

Once you have completed all the actions, click Next.

5. Adtomic will automatically set a default Target ACoS of 30%. You can change this target to a different amount better suited for your PPC goals. Once you have input your preferred Target ACoS, click the Set Target ACoS button.

Picture7.png

6. Finally, Adtomic takes you to the Review and Launch overview window, where you can review the campaign you are about to launch. Be sure to check that each component is set up per your preferences:

    • Campaign Details
    • Products Selected
    • Negative Targeting
    • Campaign Rules
    • Keyword and Bid Suggestion Automation
      • Automatic Keyword Promotion
      • Automatic Bid Adjustment
      • Negative Keyword Automation

7. When everything looks the way you want it to, click the Launch Campaigns button.

Picture9.png

[back to top]

 

Create a Free Helium 10 Account Today!

 Start with the free extension: Download the Helium 10 Chrome Extension.

Was this article helpful?
18 out of 20 found this helpful

Comments

0 comments

Article is closed for comments.