How Do I Create Landing Pages Using Portals?

Welcome to Portals. What are the benefits of using Portals?

• Portals imports your Amazon listings directly, helping you create a landing page quickly and efficiently.
• Portals lets you activate a landing page for the duration of your ad campaign, then stores it for later reuse. 
• Portals allows you to incorporate two-step URLs to Amazon or other platforms.
• Portals helps you collect customer emails for subsequent campaigns.
• Portals tracks clicks and lets you create deeper FB integration for your ads.
• Portals allows you to redirect customers to multiple platforms where your product is sold.
• Portals lets you build short, medium, or long-form landing pages, depending on the amount of information you want customers to see about your product.
• Portals helps you build your brand.

After reviewing the benefits gained in using Portals, let's find out just how easy it is to integrate Portals into your business.

Navigating the Dashboard

1. Sign in to your Helium 10 account, hover over the Products drop-down menu, and click on the Portals link located in the Marketing section. The first time you open Portals, the data fields will be empty. Unlike some Helium 10 tools, you do not need to have an Amazon MWS Token to use Portals. 

2. Let's review the dashboard shown above. This opening page lets you quickly check the results of a Portal activation. Once you set up a Portals landing page, activate it, and use it in a campaign, the data for total visits, total clicks, and total emails collected will populate the screen.

You can view current or past activated portals for different markets by selecting the date range and the marketplace in the upper-right corner of the window. Choose the marketplace for the product you are promoting by clicking the Marketplaces drop-down menu and selecting the desired country. Choose the date range by opening the calendar icons for start and finish, and clicking on the desired dates.

3.  As you scroll down the dashboard, you'll see a section with a line graph. Portals plots the data from the selected date range and marketplace into this line graph. You can see the numbers for a given day by hovering over the bar graph. A small window will display the data. 

If you want to print the chart, download an image, or download a CSV or XLS file with the data, click the hamburger icon on the right to open the options window.

Managing Your Portals

1. Before you create your first Portal, click the Settings tab at the bottom of the left-side menu. This window lets you upload your company's logo and create a vanity domain. These aspects are static and will appear on all of your Portal pages. The settings window also shows your unique Zapier API key if you choose to integrate your Portals with your ad accounts. When the Settings are the way you want them, click the blue Save Settings button in the top-left corner.

2. Now you're ready to create a Portal. Click the Portals tab in the left-side menu to open the main Portals window. When you go to the Portals window, you can either start a new Portal or open a previously created Portal.

3. Use the provided filters to search for or review active or paused Portals. Click on the second tab in the left menu titled Portals. There are several filters to change what you see on the screen.

You can set the page to show all Portals, or only active Portals, or only paused Portals. Even though the number of active Portals allowed at one time is established by your plan, Helium 10 allows you to store and save previously created landing pages for future campaign activation. This allows you to create Portals in advance of a campaign, and/or to save them for reactivation at a later date.

Similar to the dashboard window, the Portals window lets you select a specific Marketplace to view.

You can also sort and view your existing Portals by their category.

Finally, you can simply search for an existing Portal by name in the search field.

Creating a Portal

1. To create a Portal landing page, click the blue Create New Portal button in the top-right corner.

2. First and foremost, name your campaign. If you choose to import your product information directly from Amazon, the name might change, but you can always revise it.

3. Next, select the type of Portal you want to create. Helium 10 offers its members four categories of Portal templates: one to showcase products, one to thank customers, one to collect customer emails, and one button tree. For the first Portal, let's create a Product Sales Portal. This Portals landing page is designed to promote a specific product.

4. After choosing your portal type, follow the prompts to create your Portals link.