How Do I Activate Alerts for My Amazon Products?

Helium 10's Alerts tool can ease the frustrations of running a private label Amazon Seller business significantly by watching over your products for you and helping you respond to changes quickly. The list of actions Alerts monitors includes:

  • Buy Box Won or Lost, or 'Amazon" winning the Buy Box
  • Unexpected changes in the number of sellers, price, product dimensions, title, or category
  • Changes in product or seller feedback ratings, positive, negative, or neutral
  • A listing being suppressed
  • 'Amazon Warehouse Deal' winning the Buy Box

To use Alerts, you need to connect your Amazon token in Seller Central. 

Once you've connected your Seller Central account with your Helium 10 account, you're ready to activate your products for monitoring.

How to Access the Alerts Tool

Sign in to your Helium 10 account, and from the main dashboard, open the Tools menu and click on Alerts.

Helium 10 publishes an overview at the top of the dashboard that allows you to see a summary of activities affecting your monitored products from the last 24 hours and over the past week. 

Adjust Notification Settings

To set how and when you receive alerts and what changes will trigger those alerts, click on the Settings button in the upper-right corner of the Alerts dashboard.

The Settings page lets you check your Alerts settings. You may want to link a phone in the SMS (text) Notification section so you can receive text updates for two critical changes:

  • Buy Box Lost
  • a Suppressed Listing

You'll definitely need the required email address for all the other alerts. The email account data is usually auto-filled for you when you link your Helium 10 account to your Amazon Seller Account. You can add or remove emails at the bottom-left of the recipients section.


The Alerts tool monitors a list of activities that can affect product sales. To activate the actions you want to be monitored, click on the box next to the activity to select the frequency of the alert notification. A green box with a checkmark signifies an activated alert. An empty box signifies an inactive alert. Alerts will not track changes for inactive items.

When you've set your notifications, emails, and SMS notification according to your preferences, you can close the Settings window and return to the Alerts dashboard.

Alerts Overview Section

In the upper-left corner of the Alerts dashboard, you'll see an Overview.

  • The first set of numbers represents how many products you're monitoring over the number you have available.
  • On the second line, the numbers represent how many products you are monitoring out of how many products you have in total. The number of ASINs you are able to monitor will depend on your plan; refer to the Plans and Pricing page for more information.
  • The third line shows how many ASINs currently possess the buy box (happy face), don't possess the buy box (sad face), and neither the product nor its competitors hold the buy box (neutral face).

Seller Feedback

The next section is centered around Seller Feedback. Clicking on the arrow expands/collapses a chart with data about your Seller Feedback. Each chart details the number of customer reviews, including their change percentages of positive, neutral, and negative feedback, for the last 30 days, 90 days, year, and lifetime of the product. Each chart is broken down by the market your products are being sold.

Toggling Alerts Off/On

When you initially set up Alerts, your products will appear in a list below the overview section of the dashboard. The data for a product will be incomplete until you activate monitoring. To initiate monitoring, click on the On/Off switch located on the right side of the product details. Once you've activated a product in Alerts, it can take up to an hour for Helium 10 to gather all the data on the product.

Historical Screenshots

One of the special features included in this data is historical screenshots of your product and listing. You can see these screenshots in the far right of each activated alert. Going forward, as long as you keep Alerts turned on for a specific product, Helium 10 will update the product information daily. The tool stores the screenshots so that if something changes, you can backtrack to see exactly what changed and when.

Individual Alert Summary

From the Alerts dashboard, you can conveniently link to Amazon by clicking on the image or the ASIN. 


The Alerts tool displays the categories the product is ranking in as well as a chart of how the ranking has moved recently.

Finally, if you want to track the number of competing sellers, Alerts posts the current Seller Count. You can click on the small graph icon to open the Sellers Count History to view more specific details, like changes occurring in the last 30 days, last 90 days, last year, or for All Time (since the product's Alerts monitoring was activated).

At times, you'll see a red notification on the black bell in the top-right corner of the main Helium 10 dashboard. If you click on the bell, it will open up an alerts window with recent change notifications. 

To learn more, check out the videos available under the Learn button, located next to the Settings button in the top-right corner of the dashboard.


Create a Free Helium 10 Account Today!

 Start with the free extension: Download the Helium 10 Chrome Extension.

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