How to Use Black Box's Products Tab to Search for New Products to Sell

As a private seller on Amazon, selecting the right product is key to your success. Helium 10's Black Box tool simplifies the research process, helping you uncover profitable, in-demand products with minimal competition.

Launching a product into a saturated market—especially against established sellers dominating the Buy Box—can be both expensive and time-consuming. But targeting underserved niches with limited existing products can significantly improve your chances of success.

Black Box helps you identify those high-opportunity products by allowing you to filter and analyze product data based on specific criteria.

Step-by-Step: Product Research with Black Box

1. Access Black Box

• Log in to your Helium 10 account.
• Navigate to Black Box from the main Tools drop-down menu.
• By default, you'll land on the Products tab.

2. Choose a Product Category

• Select the Amazon Category you're interested in from the dropdown menu.

3. Set Basic Search Criteria

Define initial filters such as:

• Price range
• Monthly sales
• Review count
• Size tier

4. Run the Search

• Click the Search button to generate results.

5. Refine Your Search for Better Results

The default search might return thousands of results, but Black Box will only show the top 500. To get more targeted results:

• Use additional filters that match your specific goals.

6. Use Advanced Filters

• Click Advanced Filters to add more granular criteria, like:
  • Number of sellers
  • Ratings
  • Keyword exclusions
• To exclude certain products, enter keywords in the Exclude Title Keywords field.

7. Review the Search Results

Black Box displays a list of relevant products with key metrics:

• Estimated monthly revenue
• Price
• Review count
• Listing quality score

8. Explore Listings and Save Them

From the Actions column, you can:

• Visit the Amazon product listing
• Save the listing to a Black Box project

9. Dive Deeper into Seller Info

Clicking through to the Amazon page lets you:

• View current sellers
• Analyze listing details
• Assess competition

10. Save Your Research

To return to your research later:

• Click Save to Product Idea
• Name the project (consider using the product name + date)

To load a saved project later, use Product Launchpad and select Open on your saved idea.