How Does Helium 10 Get Its Data?

Helium 10 makes every effort to provide you with the most accurate data at our disposal.

The data we provide within certain tools such as Profits, Refund Genie, Follow-Up, Inventory Protector, and Alerts is derived from Amazon’s API and represents actual Amazon data. While the refund amounts within Refund Genie are still estimates, we are confident in them.

For all other data, our technology team monitors and parses extensive data on a daily basis, transforming that raw data through multiple artificial intelligence and machine learning models. The final results are our best interpretation of performance estimations, sales estimations, keyword search volume, relevance estimation, product rank estimation, and so forth.

Lastly, the manners and methods of Helium 10’s data-gathering processes are done using proprietary algorithms; thus, we cannot explicitly share how we gather the data you see inside your Helium 10 dashboard. We assure you that the tools provide useful data for research purposes and can be used confidently.


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