Helium 10 Ads Video: AI Advertising Reporting and Goal Updates

How to View AI Advertising Reports and Adjust Your Campaign Goals

Why Is This Important?

Monitoring and fine-tuning your AI advertising campaigns is essential for maximizing ROI and optimizing your advertising strategy. While AI can help automate and improve campaigns, you still need to track performance to ensure the AI aligns with your goals. Regularly reviewing your data allows you to:

• Understand how your budget is being utilized.
• Identify which keywords or targets are driving results.
• Adjust your goals or budget to meet your business objectives.

Even though AI advertising can take one to two months to fully optimize, monitoring performance metrics ensures you stay informed and can make changes when needed.

Step-by-Step Guide

1. Access Your AI Advertising Dashboard

• On the left-hand side of your dashboard, click on AI Advertising.
• Once you land on the AI Advertising page, you’ll see an overview of all the campaigns you’ve set up.

2. Select the Campaign You Want to Review

• Click on the product or campaign you want to analyze. This will take you to a detailed reporting page for that specific campaign.

3. Set Your Date Range for Reporting

• At the top of the page, select the date range you want to analyze (e.g., the last two weeks, 30 days, or 60 days). Longer timeframes, like 30–60 days, typically give a more accurate picture of performance trends.

4. Review Key Performance Metrics

On this page, you’ll find a wealth of data to help you understand how your campaign is performing:

• Performance Metrics:

  • ACOS (Advertising Cost of Sale): Review how close you are to achieving your ACOS goal.
  • Budget Utilization: See how effectively your daily or overall budget is being spent.
  • Return on Investment (ROI): Understand the revenue generated compared to your ad spend.
  • Sponsored Orders: View the number of orders driven by your sponsored ads.

• Keyword & Target Performance:

  • Identify which keywords or targets are generating orders and contributing to sales.
  • Evaluate your spend, sales, and ACOS for each keyword to see what’s working.

• Excluded Keywords:

  • Check which keywords the AI has excluded from your campaign based on poor performance. This will ensure that your budget is not wasted on unprofitable terms.

5. Adjust Your Campaign Goals

If needed, you can make adjustments directly from this page:

• Disable the Campaign: If performance isn’t meeting expectations, pause the campaign until further analysis is done.
• Change ACOS Goals: Update your target ACOS to refine the AI’s focus on profitability or growth.
• Adjust Budget: Modify your daily or overall budget to better align with your advertising goals.

Why Review and Adjust AI Advertising Goals?

• Adapt to Trends: Your campaign might uncover surprising keywords or trends that could shape your advertising or product strategy.
• Optimize Spending: By analyzing performance, you ensure your ad spend is focused on profitable targets.
• Stay Competitive: Reviewing excluded keywords and campaign performance helps you identify gaps and avoid wasted opportunities.

Final Thoughts

AI advertising is a powerful tool for automating and optimizing your Amazon campaigns, but it still requires some oversight. To maximize your return on investment, regularly review your reporting, identify high-performing keywords, and adjust your goals and budget.

By staying proactive and leveraging Helium 10’s AI Advertising reporting, you can continuously refine your strategy and stay ahead of the competition.