Magnet Video: How to See the Keywords in a Niche That Are Trending up Over the Last Month

Staying ahead in the competitive e-commerce landscape requires more than just knowing your main keywords—it demands the ability to identify trending keywords. These are search terms experiencing a significant increase in search volume, often indicating emerging customer interest or seasonal opportunities.

In this article, we’ll explore why tracking trending keywords is crucial, how to find them using Helium 10’s Magnet or Cerebro tools, and how you can use this strategy to grow your business and boost sales.


Why Focus on Trending Keywords?

  1. Prioritization: A keyword list can be overwhelming, with thousands of terms to sort through. Trending keywords help you focus on terms that are growing in popularity.
  2. Early Opportunities: Keywords with rising search volume often indicate emerging trends. By identifying and targeting these terms early, you can capitalize on growing demand before competitors do.
  3. Seasonal Insights: Some trends reflect seasonal spikes in customer interest. 
  4. Revenue Potential: Keywords trending upwards can lead to increased traffic and conversions, especially if they align with your product offerings.

How to Find Trending Keywords Using Magnet or Cerebro

Step 1: Access the Tool

Open either Magnet or Cerebro in Helium 10. For this example, we’ll use Magnet. Input a seed keyword or a niche term to generate a broad list of related keywords.

Step 2: Use the Search Volume Trend Filter

Navigate to the Search Volume Trend filter. This feature tracks how search volume for a keyword changes over time, highlighting upward trends.

Set a minimum increase percentage—start with 50%. This means the tool will only show keywords that have experienced at least a 50% growth in search volume over the specified period.

Step 3: Analyze the Results

Once you apply the filter, you’ll see a refined list of trending keywords. These results spotlight keywords gaining traction, allowing you to identify potential opportunities quickly.


Best Practices for Leveraging Trending Keywords

  1. Incorporate into Listings: Add trending keywords to your product titles, bullet points, descriptions, and backend search terms.
  2. Update Ad Campaigns: Use these keywords in your Amazon Ad campaigns to capture high-intent traffic.
  3. Monitor Trends: Trends can change quickly. Regularly analyze search volume trends to stay updated on new opportunities.
  4. Combine with Other Filters: Pair the Search Volume Trend filter with other filters, such as search volume or title density, to further refine your results.
  5. Validate Relevance: Ensure that the trending keywords align with your product. Irrelevant terms can lead to wasted advertising spend or mismatched customer expectations.

 

Final Thoughts

Focusing on trending keywords is a game-changer for Amazon sellers. By identifying terms with rising search volume, you can prioritize high-potential opportunities, adapt to market changes, and stay ahead of competitors.

With Helium 10’s Magnet and Cerebro, finding these keywords is fast and straightforward. Use the Search Volume Trend filter to pinpoint growing trends and incorporate them into your strategy for better results.

Start today—capitalize on the trends shaping your niche and watch your sales soar!

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