Magnet Video: How to Find Loosely Related Keywords to an Individual Keyword Phrase

When optimizing your Amazon product listings, identifying the right keywords is crucial for driving traffic and boosting sales. But while tools like Cerebro help pinpoint specific, closely related keywords, sometimes you need to broaden your perspective. By exploring loosely related keywords, you can uncover unexpected opportunities to capture a wider audience or target niche markets. Here’s how to do it using Helium 10’s Magnet tool.

Why Loosely Related Keywords Matter

Loosely related keywords can help you:

  • Expand Your Reach: Attract potential customers searching for complementary or adjacent products.
  • Discover New Niches: Identify untapped markets that could be relevant to your product.
  • Round Out Research: Supplement your existing keyword strategy with terms that may not appear in tools focused on direct competition.

Step-by-Step Guide to Finding Loosely Related Keywords

  1. Access Magnet and Enter Your Seed Keyword
    Start by navigating to the Magnet tool. Input your main keyword and click Get Keywords. Magnet will generate a list of keywords that are loosely or closely related to your input.

  2. Understand the Data Sources
    Magnet pulls keywords from several databases to provide diverse insights:

    • Organic Keywords: Terms that other products ranking for your seed keyword also rank for.
    • Smart Complete: Long-tail keyword suggestions based on your root keyword.
    • Amazon Recommended: Keywords Amazon suggests for products in your seed keyword’s search results.
  3. Explore the Results
    Without applying filters, review the list of keywords. These terms might not appear in a tool like Cerebro, but they represent valuable opportunities for additional visibility.

  4. Apply Filters to Refine the Results
    Magnet offers robust filtering options to help you narrow down the keyword list:

    • Search Volume: Focus on keywords with over 1,000 monthly searches to target high-traffic terms.
    • Word Count: Limit results to keywords with three or more words for more specific phrases.
    • Title Density: Filter for keywords with a title density of three or less. This indicates that few products on page one of the search results use the exact keyword in their titles, making it easier to rank.
  5. Analyze the Data
    Each keyword comes with detailed metrics such as search volume, competing products, and title density. Use this data to evaluate the potential of each keyword for your product listing.

Making the Most of Loosely Related Keywords

Once you’ve identified valuable keywords, incorporate them into your:

  • Product Titles: Prioritize high-traffic and low-competition keywords for better rankings.
  • Backend Search Terms: Use related phrases that don’t fit naturally into your visible listing.
  • Product Descriptions and Bullet Points: Seamlessly integrate keywords to attract and engage customers.

Conclusion

Using Magnet to find loosely related keywords allows you to broaden your keyword strategy and uncover hidden opportunities. Whether you’re expanding into niche markets or refining your listing, these keywords can provide the competitive edge you need to grow your Amazon business.

Start exploring with Magnet today, and watch as your product visibility and sales potential soar!

Was this article helpful?
0 out of 0 found this helpful

Comments

0 comments

Article is closed for comments.