When it comes to Amazon advertising, targeting the right keywords can mean the difference between success and stagnation. One highly effective strategy is identifying keywords that your competitors aren't running sponsored ads for. These "low-competition" opportunities can help you dominate search results for relevant terms, boosting your visibility and sales without overspending on ads. Here's how to uncover these valuable keywords and why it matters.
Why Target Keywords Without Sponsored Competition?
Running ads on low-competition keywords provides several advantages:
- Lower Advertising Costs: With fewer advertisers bidding on a keyword, your cost-per-click (CPC) is likely to be lower.
- Higher Visibility: By being one of the few (or only) advertisers, your ad stands out, increasing click-through rates (CTR).
- Profit Potential: Capturing sales from overlooked keywords can add significant revenue streams.
Step-by-Step: Finding Low-Competition Keywords
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Set Up a Multi-ASIN Search in Cerebro
Start by running a multi-ASIN search in Cerebro. Include your product and a few competitors’ ASINs to analyze keyword performance across similar products. -
Filter Keywords by Search Volume
Apply a minimum search volume filter, such as 300, to focus on keywords with enough traffic to matter. - Use the Sponsored Rank Count Filter
- Set the Sponsored Rank Count filter to a maximum of 2.
- This shows you keywords where two or fewer competitors are running sponsored ads.
- Narrow Results with Competitor Rank Average
Add a Competitor Rank Average filter (e.g., 1–50) to ensure the keywords are organically relevant and likely to convert.
Advanced Filtering: Targeting Strategic Opportunities
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Check Sponsored Rank Average
Use the Sponsored Rank Average filter to find keywords where competitors’ sponsored placements are further down the page (e.g., 30+).By bidding strategically, you could dominate page 1.
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Identify Competitor Ad Focus
Alternatively, reverse the approach to see where competitors are concentrating their ad spend. Filter for a Sponsored Rank Average between 1 and 20 to find keywords where they dominate page 1 in sponsored placements. This insight can help you decide whether to compete or focus your budget elsewhere.
Maximizing the Strategy
Once you've identified low-competition keywords:
- Launch Sponsored Ads: Create campaigns targeting these keywords to take advantage of the reduced competition.
- Optimize Your Listings: Ensure your product listings include these keywords in titles, bullet points, and descriptions for better organic ranking.
- Monitor and Adjust: Track your ad performance and tweak bids to maximize ROI.
Final Thoughts
Uncovering keywords your competitors aren't targeting is a smart way to reduce advertising costs and gain an edge in competitive markets. With tools like Helium 10’s Cerebro, you can filter through data to find these hidden gems, optimize your campaigns, and dominate search results without breaking the bank.
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