Cerebro Video: How to See Which Keywords Your Competitors Are Getting Sales From That You Aren’t Even Indexed For

If you’re looking for a simple, high-impact way to boost your sales, identifying keywords your competitors are ranking for—but you’re not even indexed for—is a must. Imagine your competitors with a similar product, raking in sales from a high-traffic keyword you haven’t optimized for. By addressing these gaps, you can unlock new opportunities and put more money in your pocket. This guide will walk you through how to uncover those missed opportunities using Helium 10 tools like Cerebro and Index Checker.


Why This Strategy Works

Your competitors may already be on page one for high-search-volume keywords, driving significant sales. If you’re not even indexed for these keywords, you’re missing out on potential customers. By identifying and optimizing for these gaps, you can level the playing field and increase your market share.


Step-by-Step Guide

1. Start with a Multi-ASIN Search in Cerebro

Cerebro is a powerful keyword research tool that lets you compare your product against multiple competitors. Here’s how to get started:

  1. Enter ASINs

    • Input your product’s ASIN first.
    • Add 4–9 competitor ASINs with similar products.
  2. Set the Filters

    • Position Rank: Set both minimum and maximum to 0. This ensures you only see keywords where you’re not ranked at all.
    • Number of Competitors: Set the minimum to 1. This ensures at least one competitor ranks for the keyword.
    • Competitor Rank: Set the minimum to 1 and maximum to 10. This focuses on competitors ranking at the top of page one, where they’re likely generating sales.
    • Search Volume: Set a minimum (e.g., 400) to filter for keywords with meaningful traffic.
  3. Analyze the Results

    • If no keywords show up, congratulations! It means you’re doing a great job.
    • If keywords appear, these are your opportunities.

2. Check Keyword Indexing with Index Checker

Once you identify the missing keywords, it’s time to check if you’re indexed for them. Follow these steps:

  1. Copy Keywords

    • Take the list of keywords from Cerebro.
  2. Run Index Checker

    • Paste the keywords into Index Checker and input your ASIN.
    • Click “Run” to check your indexing status.
  3. Review the Results

    • If you’re indexed, great! You may just need to optimize your listing for a higher ranking.
    • If you’re not indexed, you’ll need to update your listing to include these keywords.

Bonus Tips: Understanding Match Types in Cerebro

Cerebro doesn’t just show organic ranks—it also identifies other match types where your competitors may appear. These include:

  • Sponsored Video Ads
  • Sponsored Brand Header Ads
  • Amazon’s Choice Widgets
  • Highly Rated Widgets

Look for opportunities where your competitors dominate multiple ad placements on page one. This can guide you in optimizing your advertising strategy alongside organic efforts.


Key Takeaways

  • Focus on gaps: Use Position Rank 0 to uncover keywords where you’re not indexed.
  • Verify indexing: Ensure keywords are part of your listing using Index Checker.
  • Expand your strategy: Explore competitor ad placements and diversify your keyword strategy accordingly.

By following this straightforward process, you can identify and capitalize on missed opportunities, ensuring you’re capturing traffic your competitors have been monopolizing.

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