Product Launchpad: Intro and Overview

The Product Launchpad is a game-changing tool designed to help users make informed decisions when launching new products on platforms like Amazon. Combining market research, competitive analysis, and AI-driven predictions, it provides a comprehensive framework for evaluating product ideas and taking strategic actions to maximize profitability. This guide will walk you through how it works, its key features, and how to leverage it for success.

What is the Product Launchpad?

The Product Launchpad integrates data-driven insights with intuitive judgment to assess product ideas. It allows users to: 

• Store product ideas alongside associated competitors and keywords.
• Analyze market trends and competition through detailed tables and graphs.
• Use AI predictions and summaries to forecast market potential and make strategic decisions.

Who Can Use It?

The Product Launchpad is available to all plans, but features and limits vary:

Note: If plan limits are reached, users can still access the Product Idea page but cannot use AI features.

Where to Find It?

The Product Launchpad is in the Tools menu under the “Product Research” section. A video tutorial at the top of the page explains its features and workflow.

How Does It Work?

The tool organizes product evaluation into three main steps: Keywords, Competitors, and Idea Scorecard. Here’s a breakdown:

Keywords

Graph View:

• • Amazon SV: Aggregated search volume for selected keywords.
  • Walmart SV: Aggregated search volume for Walmart (hidden for Platinum users).

Keyword Table:

• • Displays data like keyword phrases, search volume, sales, competing products, and advertising bids.
  • Data is pulled from Helium 10 tools like Cerebro.
  • Hovering over a keyword shows the top 10 products ranking for it.

• Add Keywords:
  • Manually add relevant keywords to expand your analysis.

Tips: Use the notes section to organize insights—autosaved as you type.

Competitors

Graph View:

• • Analyze metrics like total monthly sales, revenue, average price, rating, and reviews.

Competitor Table:

• • Key metrics like reviews, price, sales, and revenue.
  • Hover over competitors to view top performers.

• Add Competitors:
  • Use the "Add Competitors" button to expand your analysis.

Note: Keep track of your plan's competitor limits.

Idea Scorecard

This section offers a holistic evaluation of your product idea based on six dimensions:

1. Market Research & Trends:

   • Combines search trends from Amazon, Google, and Walmart.

2. Market Size:

   • Assesses sales volume, revenue, and average price.

3. Competition:

   • Evaluates competitor reviews, market gaps, and seller landscape.

4. Logistics & Profitability:

   • Links to Alibaba for supplier options and includes a profitability calculator.

5. Business Biases & Intuition:

   • Balances data-driven insights with human intuition.

6. Future Market Predictions:

   • Uses AI to forecast trends and market reactions.

   AI Features:

   • The “Summarize Decision by AI” button provides an overall assessment, actionable recommendations, and caveats. It activates after all required fields are filled.

Why Use the Product Launchpad?

1. Comprehensive Evaluation:

   • Centralize all product ideas, keywords, and competitors in one place.
   • Gain insights through detailed tables, graphs, and AI-driven predictions.

2. Save Time with Automation:

   • Automate market trend analysis and competitor tracking.
   • Use AI summaries to synthesize insights quickly.

3. Improve Market Positioning:

   • Find gaps in competition.
   • Optimize profitability and supplier selection.

4. Tailored for Growth:

   • Designed to scale with your needs, from Starter to SuperCharge plans.

The Product Launchpad is a powerful tool for navigating the complexities of product launches. By leveraging its comprehensive features and AI-driven insights, you can stay ahead of competitors and make confident, data-driven decisions. Get started today and transform your product ideas into successful launches!