In competitive niches, identifying high-performing keywords is crucial. While targeting the most popular keywords is essential, focusing on less obvious opportunities can give you a significant edge. Here’s how you can find and capitalize on keywords that most of your competitors are sleeping on, and why it matters.
Why It’s Important
The top keywords in your niche are typically very competitive. Many sellers rank highly for these, and while you absolutely need them in your listing, they often require more effort to dominate. But what about those keywords that only one or two competitors are ranking for? These are often overlooked yet can provide valuable opportunities to drive sales with less competition.
For example, consider a product like a coffin shelf. While top keywords like "coffin shelf" are critical, keywords like "gothic decor" or "gothic shelf" might also attract buyers. Someone searching for "gothic decor" might have an intent to purchase a coffin shelf but doesn’t use the exact term. If only one competitor ranks highly for this keyword, you have a higher chance of capturing sales by ranking for it.
How to Identify Opportunity Keywords
Cerebro makes finding these keywords simple. By using the Opportunity Keywords filter, you can pinpoint keywords where only a few competitors are ranking between positions 1 and 15.
You can also customize the filters to find keywords that align with your strategy. Use the Number of Competitors filter to set how many ASINs need to meet specific criteria and the Competitor Rank filter to identify keywords where competitors rank within a specific range. For example, setting "minimum competitors: 1" and "rank: 1-10" will show keywords where at least one competitor ranks on the first page.
How It Can Make You Money
By incorporating these overlooked keywords into your product listing, you can attract buyers searching for related terms with less competition. These keywords often come with lower bid costs for advertising campaigns, further increasing profitability.
Additionally, combining these opportunity keywords with your main keywords allows you to build a more comprehensive listing. You’re not just competing for sales on the most obvious terms but also tapping into less saturated areas of your niche.
Final Thoughts
Finding overlooked keywords is a powerful strategy to increase visibility and sales while minimizing competition. Helium 10’s Cerebro tool provides the flexibility to experiment with different filters and discover untapped opportunities. Incorporate these keywords into your listing and marketing efforts, and you’ll gain an advantage in even the most competitive markets.
Start exploring these hidden gems today, and watch how they can transform your sales strategy.
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