Cerebro Video: How to Find the Top Sponsored Keywords for a Niche or Group of Products

When entering a new Amazon niche, one of the biggest challenges is identifying the best keywords for your Sponsored Product ads. Without historical advertising data, it’s hard to know which keywords convert best. However, by analyzing your competitors’ advertising strategies, you can skip the guesswork and focus on high-performing keywords from day one. Here’s how you can uncover the top sponsored keywords in your niche and use them to supercharge your advertising strategy.

Why Identifying Sponsored Keywords Matters

Competitors in your niche, especially those with established products, have likely invested time and money into refining their advertising campaigns. They’ve tested keywords through auto campaigns and optimized their spend to focus on those that perform best. By identifying where they’re advertising—especially on page one or at the top of search results—you can:

• Target Proven Keywords: Start with keywords that have already been vetted by competitors.
• Optimize Your Advertising Spend: Reduce wasted ad spend by focusing on keywords with high conversion potential.
• Gain a Competitive Edge: Understand where the top players are focusing their efforts and use that insight to position your product effectively.

Steps to Find Top Sponsored Keywords

1. Perform a Multi-ASIN Search:

   • Use a tool like Helium 10 Cerebro to run a multi-ASIN search for four to ten competitor products in your niche.
   • This gives you a comprehensive view of keywords multiple competitors are targeting.

2. Set Key Filters for Sponsored Keywords:

   • Sponsored Rank Count: Set this to a minimum of 2 to filter for keywords that at least two competitors are advertising on. For a tighter focus, increase the count to 3 or more.
   • Sponsored Rank Average: Choose a range between 1 and 20 to find keywords where competitors are appearing on page one or two of the sponsored results.
   • Search Volume: Set a minimum, such as 300, to ensure the keywords you focus on have meaningful traffic.

3. Analyze Results:

   • Look at keywords with multiple competitors advertising on them.
   • Pay attention to the Sponsored Rank Average—this shows where competitors rank on average for a given keyword. For instance, if the average rank is 10, competitors are consistently ranking on page one for that term.
   • Examine Sponsored Rank Positions to see if competitors are prioritizing high-visibility spots like page one and position one.

4. Refine and Apply Filters:

   • Adjust filters to expand or narrow results based on your campaign goals. For example, you might increase the search volume minimum or tighten the Sponsored Rank Average range to focus on high-value keywords.

Using Sponsored Keywords for Your Advertising Strategy

Once you’ve identified top sponsored keywords, integrate them into your advertising campaigns:

• Target High-Priority Keywords: Start by allocating more budget to the most competitive keywords your top competitors are using.
• Test Secondary Keywords: Include keywords with slightly lower Sponsored Rank Count or average positions to explore untapped opportunities.
• Monitor and Optimize: Continuously track performance to refine bids and ad placements for better ROI.