Cerebro Video: How to Find the Top Amazon Keywords for a Niche or Group of Products

Uncovering the right keywords is critical to succeeding on Amazon, especially when targeting a niche or analyzing multiple ASINs. While researching individual products can provide valuable insights, expanding your analysis to multiple products reveals hidden opportunities and untapped keywords that competitors may be capitalizing on. Here’s how to find the top keywords for a niche or a group of products and why it’s essential for your success.

Why Analyze Multiple Products?

Focusing on just one top seller can limit your understanding of a niche. Each competitor may rank for unique keywords that others don’t utilize. By analyzing multiple products, you can:

• Discover Untapped Keywords: Identify keywords only a few competitors rank for, which often have less competition.
• Understand Key Trends: Find out where most top competitors generate their sales and focus on those high-performing keywords.
• Maximize Opportunities: Spot under-the-radar keywords that can drive traffic without heavy competition.

The Process: Finding Keywords with Cerebro and Xray

Here’s a step-by-step guide to uncovering the top keywords for your niche:

1. Start on Amazon:

   • Search for your niche product (e.g., "coffin shelf").
   • Use Helium 10’s Xray tool to pull up a list of relevant products.

2. Select Products to Analyze:

   • If you have a product, select it first to use as your baseline.
   • If you don’t have a product, choose a less prominent one from the bottom of the page. This ensures it isn’t excluded from the search results.
   • Add up to 10–20 competitor products from the page for a broader analysis.

3. Run Cerebro Multi-ASIN Search:

   • Hit Run Cerebro to see keyword data for your selected products.
   • The tool compares your product (or baseline) against competitors to highlight relevant keywords.

4. Filter and Refine:

   • Use the Top Keywords button to quickly filter thousands of keywords down to the most impactful ones.
   • To tailor results further, adjust filters to include metrics like search volume, competitor rank averages, and the number of ranking competitors.

5. Evaluate Competitor Performance:

   • Focus on the Competitor Performance Score—a measure of how many competitors rank for a keyword and how highly they rank.
   • Check competitor rank averages to identify keywords consistently ranking on page one across multiple products.

Why This Method Works

Analyzing multiple ASINs with tools like Xray and Cerebro offers a comprehensive view of your market. For example, if five top products rank high for a keyword, it’s a strong indicator of its relevance and potential. You can then prioritize these keywords for your listings, boosting your visibility and sales.

Pro Tips for Success

• Look for Balance: Focus on keywords with good search volume but manageable competition.
• Monitor Trends: Regularly revisit your keyword analysis as markets and rankings shift.
• Optimize Listings: Use the best-performing keywords to enhance your product titles, descriptions, and backend search terms.

Leveraging tools like Xray and Cerebro can help you uncover the best keywords for your Amazon listings, giving you a competitive edge and driving more sales in your niche.