Cerebro Video: How to Identify Frequently Bought Together Products on Amazon and Why It Matters

Why This Strategy is Important

Understanding which products are frequently bought together can give you a major edge on Amazon. It allows you to:

• Optimize Product Targeting: Use Amazon ads to target complementary products instead of just competing items.
• Discover Bundling Opportunities: Create bundles based on customer buying habits to increase sales and average order value.
• Gain Insight into Buying Behavior: Knowing what customers pair with your product can guide your strategy for new product launches and targeting ads.

How This Can Make You Money

If customers frequently buy your product alongside another item, targeting that item with ads or creating a bundle can boost conversions. For example, if you're selling a coffin shelf and customers often buy it with a bat shelf, targeting bat shelf listings can help you capture those buyers. Better yet, creating a coffin-and-bat shelf combo can lead to higher sales by appealing directly to customers’ purchasing patterns.

Step-by-Step: Finding Frequently Bought Together Products

On Amazon

1. Visit the Product Page: Go to an Amazon listing for your product or a competitor’s product.
2. Scroll Down: Look for the section labeled “Frequently Bought Together.”
3. Analyze the Products: Note which items are paired with the main product. This gives insight into potential complementary items.

Using Cerebro

1. Run a Cerebro Search: Enter the ASIN of your product (or a competitor's) into Cerebro.
2. Hover Over Product Info: When the product results appear, hover over the product image. A pop-up will show key metrics such as monthly sales, price, and FBA fees.
3. Find Frequently Bought Together:
   • Click the three dots under the product title.
   • Select Frequently Bought Together.
   • The top three frequently bought together items will appear.
4. View All in Black Box: For a deeper dive, click View All in Black Box. You can explore the full list of frequently bought together products and filter for the most relevant options.

How to Use This Data

1. Amazon Advertising Product Targeting:

   • Instead of targeting only direct competitors, run ads on listings of complementary products.

2. Create Bundles:

   • If customers commonly buy two items together, consider bundling them. Bundles can increase your average order value and offer customers convenience.

3. Strategic Market Insights:

   • Understanding what customers buy together can guide your next product launch. If multiple complementary products consistently appear, they may be worth adding to your catalog.

Start exploring frequently bought together products today—and turn that knowledge into profit! 🚀